Start Your Summer Here

Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic highways to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Trail sign at Porcupine Mountains Wilderness State Park
Find out why Michigan is known as "The Trail State" as you navigate winding forest paths, splash through cool waterways, and maybe even catch some air. 
Sunset over Lake Superior from a sandy beach
Life in Michigan revolves around amazing bodies of water – from the picturesque Lake Huron to the enchanting Bond Falls – you don't have to go far to hit the waves. 
Sailboat passes Big Red Lighthouse in Holland
Tall and elegant or short and utilitarian, beautifully restored or lying silently forgotten, the dozens of lighthouses standing sentinel along Michigan’s 3,200 miles of shoreline are worth a visit. 
Dune buggy drives on the sand into the sunset at Silver Lakes Sand Dunes
Michigan has more than 300,000 acres of sand dunes that offer breathtaking views or thrilling experiences across the state, some of which have been getting national acclaim for their beauty. 
The night sky shines with stars over the lake at the International Dark Sky Park
The night sky has perhaps never been a bigger tourist attraction, and there are few better spots for its viewing than along long, rural stretches of Pure Michigan sandy beaches.
A man relaxes at his tent overlooking the forest at Porcupine Mountain Wilderness State Park
Escape the hectic city life, spend quality time with family, and develop a new found appreciation for Mother Nature at some of the best campgrounds in Michigan.
Fall in Love with Michigan
No Matter What the Season