Start Your Summer Here

Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic highways to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Find out why Michigan is known as "The Trail State" as you navigate winding forest paths, splash through cool waterways, and maybe even catch some air. 
Life in Michigan revolves around amazing bodies of water – from the picturesque Lake Huron to the enchanting Bond Falls – you don't have to go far to hit the waves. 
Michigan International Speedway, home to the Pure Michigan 400, is a perfect destination for NASCAR enthusiasts who love the outdoors.
Fall in Love with Michigan
No Matter What the Season