First Look at the Pure Michigan 2014 Spring/Summer Bus Wraps

The 2014 Pure Michigan national advertising campaign kicked off early last week with new national television ads! The launch continues with three new Pure Michigan-branded bus wraps, followed by new outdoor billboards as we get closer to summer! Here’s a first look at the bus wraps that can be seen in Chicago starting March 31st.

Take a look at the images below and let us know what you think. We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.

Bus Wraps

Les CheneauxTRMI_WW2014_Buswraps_Client Approved_Page_3Sleeping Bear DunesTRMI_WW2014_Buswraps_Client Approved_Page_2

Presque Isle ParkTRMI_WW2014_Buswraps_Client Approved_Page_1Which of the new bus wraps is your favorite?

If you spot one of these buses moving around the city, be sure to snap a pic and share it with us on our Facebook page or use #puremichigan on Instagram.

Exclusive: Behind-the-Scenes of the Great Lakes Bay Pure Michigan TV Ad

Pure Michigan’s national advertising campaign will kick off March 17th.  We recently launched the 2014 regional campaign in local markets. Today, we wanted to share some behind-the-scenes photos from the shoot of the new Great Lakes Bay Pure Michigan ad called “Summer Breeze.” The new ad was shot last summer in the Great Lakes Bay region. You might recognize some scenes from locations like Dow Gardens, Currie Municipal Golf Course, and the Bay City Riverwalk. Take a look at the gallery below.

Here’s a look at the finished television spot from Go Great Lakes Bay that you’ll soon see on TV.

What do you think of the latest Pure Michigan ad? Share with us below!

An Inside Look at the Pure Michigan 2014 Spring/Summer Travel Guide

While the first official day of spring is still a few weeks away, we’re getting ready for warmer days with the launch of the 2014 official state spring/summer travel guide! The 112-page full color publication will also be offered in a free digital edition, which will allow users to access the guide from their desktop and laptop computers, as well as smartphones and tablets.

The travel guide highlights interesting sights to see, places to go and activities to participate in through the year in Michigan. Featured again this year are Michigan Moments – a collection of fun and exciting things to see and do across Michigan. Also, Carla White’s winning Pure Michigan Moment photo of the sunset over Lake Superior in Christmas, Mich. can be found on page 19 in the Michigan Moments section!

The guide also showcases Michigan as a destination for all types of travelers. The Kids Rule feature offers many suggestions for family-friendly ways to have fun from riding a camel to zip lining over a creek. Summer Camp explores the outdoors at Michigan’s state and national parks from trails systems to fishing. Whatever you love, indulge your interest with visits to the trio of popular destinations: Detroit, Traverse City and Mackinac Island, detailed in Passion Points. Tee Time is a must-read for golf lovers.

The 2014 Pure Michigan Spring/Summer Travel Guide is now available online at michigan.org, as well as at the 14 Michigan Welcome Centers across the state. You can request your free copy of the Travel Guide at michigan.org or by calling toll-free (888) 784-7328.

Here’s a quick look at a few of the beautiful photographs featured in the guide to get us thinking spring in Pure Michigan!

Pure Michigan Spring/Summer Travel Guide 2014

Pure Michigan Spring/Summer Travel Guide 2014

Pictured Rocks, ­ page 44 COURTSEY OF MIDWEST LIVING - Per Breiehagen

Pictured Rocks
COURTSEY OF MIDWEST LIVING – Per Breiehagen

Porcupine Mountains COURTSEY OF MIDWEST LIVING - Per Breiehagen

Porcupine Mountains
COURTSEY OF MIDWEST LIVING – Per Breiehagen

Grand Hotel COURTSEY OF MIDWEST LIVING - Jason Lindsey

Grand Hotel
COURTSEY OF MIDWEST LIVING – Jason Lindsey

Waterfalls COURTSEY OF MIDWEST LIVING - Image Studios, Inc.

Waterfalls
COURTSEY OF MIDWEST LIVING – Image Studios, Inc.

Grand Haven Lighthouse and Pier COURTESY OF MIDWEST LIVING - John Noltner

Grand Haven Lighthouse and Pier
COURTESY OF MIDWEST LIVING – John Noltner

Do you have a Pure Michigan getaway planned this spring? Where are you headed?