With the blue and green hues of summer shifting soon to the vibrant colors of autumn, we’re excited to launch the season’s fall advertising campaign. Comprised of television, radio and billboard ads, the campaign features 13 partners and will air regionally and statewide through October 1.
We wanted to give you a sneak peek at some of the ads you’ll be seeing on billboards across the state (and beyond) starting as early as this week. The Pure Michigan-branded buses can be seen in Chicago throughout the season.
Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.
Interested in learning more about fall in Michigan? Order your free copy of the Pure Michigan Fall Travel Guide online today at michigan.org.
Our Pure Michigan summer is winding down, and we’re getting ready for cool crisp fall air and colorful crunchy leaves with the launch of the 2014 official state fall travel guide!
The 64-page full color publication highlights fascinating sights to see, intriguing places to go and great activities to hiking, biking, golf, antiquing, waterfowl hunting, auto-heritage tours and brilliant Fall-color drives to participate in throughout Michigan.
The 2014 Pure Michigan Fall Travel Guide is now available online at michigan.org. You can request your free copy of the Travel Guide at michigan.org or by calling toll-free (888) 784-7328. The guide will soon be available in a free digital edition, which will allow users to access the guide from their desktop and laptop computers, as well as smartphones and tablets.
To get us eager for distinctive sights, sounds and smells of autumn in Pure Michigan, here’s a quick look at a few of the breathtaking fall photographs featured in the guide
Fall color on Brockway Mountain Drive, Copper Harbor. Courtesy of Midwest Living/Bob Stefko
Fall color at Pictured Rocks National Lakeshore. Courtesy of Midwest Living/Aaron Peterson
Fall color on US-41 near Copper Harbor. Courtesy of Midwest Living/Bob Stefko
Horseback Riding in Michigan. Courtesy of Midwest Living/John Noltner
A perfect Pure Michigan sunset. Courtesy of Midwest Living/John Noltner
Fall hunting. Courtesy of Midwest Living/John Noltner
Do you have a Pure Michigan getaway planned this fall? Where are you headed?
The 2014 Pure Michigan advertising campaign kicked off last month with new national television ads and Pure Michigan-branded bus wraps. The launch continues with summer regional radio, television and billboards in local markets throughout the Great Lakes region.
Here’s a look at billboards that can now be seen across the state (and beyond). Let us know what you think! We’ve also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.
Miners Beach Falls:
Les Cheneaux Islands:
Presque Isle Park:
Which of the new summer billboards in your favorite?