Pure Michigan Connect - Michigan's Travel and Tourism Blog

Pure Michigan Connect - Michigan's Travel and Tourism Blog

Pure Michigan Ads

Fall is just around the corner, and in Michigan that means crisp air, football games, visits to apple orchards, and – of course – changing colors. It also means that new Pure Michigan ads are launching soon! We wanted to give you a sneak peek of some of the ads you’ll be seeing on billboards across the state (and beyond) throughout the season. Take a look at the images below and let us know what you think! We also included locations of where the photographs were taken so that you can visit the locations first-hand.

 Golfing at Treetops Resort in Gaylord
  

Biking through the Tunnel of Trees down Conrad Road – East of Ludington

 

Sailing on Craig Lake in the Upper Peninsula


Look out for the billboards starting September 4th and let us know if you spot them! And if you visit any of these locations this fall, we’d love to see your photos! Link to them in the comments section below, post on our Facebook or Google+ walls or tweet them to us @puremichigan.

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The duo behind last year’s Grand Rapids viral lip dub video (the one Roger Ebert calls “the greatest music video ever made”) are at it again. This time, Jeff Barrett and Rob Bliss are creating the first-ever statewide sing-along filming 50 Michigan cities in 7 days. Below are photos, tweets and videos throughout their journey. The final video will be released in early September.

Update: Filming for the video ended in August. Check michigan.org/blog to see the final video from Jeff and Rob’s trip on Sunday, September 9th!

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When it comes to milk in Pure Michigan, only the freshest will do. To share the honor, integrity and love for land that goes into Michigan milk production, we’re teaming up with The Kroger Co. to launch a brand-new commercial that focuses on Michigan milk.

The “Pure Michigan Milk” commercial starring Michigan dairy farm families will begin airing the week of June 4th. Produced in collaboration with The Kroger Co., The Michigan Economic Development Corporation (MEDC), the Michigan Ag Council (MAC), and the Michigan Milk Producers Association (MMPA), the commercial showcases farm families supplying milk here in Michigan.

In advance, we wanted to give our fans a first look at the TV spot, which can be viewed below on our YouTube page.

Additionally, we’re excited to share some behind-the-scenes photos from the shoot! Check them out in the flickr gallery below.

What do you think of the new ad?

 

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This Monday, the Pure Michigan 2012 national ad campaign begins and will run through June. Look for our commercials on A&E, ABC Family, Animal Planet, Bravo, CMT, CNN, the Cooking Channel, E!, Food Network, Fox News, the Golf Channel, HGTV, Lifetime, Lifetime Movie Network, MSNBC, Nick at Nite, OWN, the Outdoor Channel, Oxygen, Style, The Learning Channel (TLC), the Travel Channel, USA, WE and the Weather Channel.

Also, take a look at the updated spots for Ann ArborMackinac Island, The Henry Ford and Traverse City. You can also find these on the Pure Michigan YouTube channel.

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February’s page of the 2012 Pure Michigan calendar features a photo of an ice climber scaling a frozen waterfall in Munising, one of the state’s most popular destinations for the activity. Garrett Peabody, owner of Peabody Ice Climbing Club in Fenton, shares some insights into this exciting sport and why Michigan is such a popular destination for it.

Q: How does somebody get started with ice climbing?

A: Ice climbing is a lot like rock climbing with respect to movement and belay systems. Understanding those concepts helps when getting started, though they can be learned quickly. Climbing outdoors or in a climbing gym is a great place to practice those skills in a controlled environment. That said, ice climbing requires additional considerations because of conditions and needed equipment.

Q: What equipment do you need?

A: Clothing suitable for cold temperatures with a water resistant shell is best. Harness, boots, ice axes, crampons, helmet and gloves. Eye protection helps too. The equipment is technical, and it helps to have a knowledgeable person go through its features and functions prior to using.

Q: Do you need any special skills?

A: A sense of awareness helps. Ice climbing involves inherent risk. The risk can be addressed by being aware of the situation and learning from others with experience.

Q: Where can you ice climb around Michigan?

A: Most of the climbing in Michigan is focused along the shore of Lake Superior in Munising. There are literally miles of sandstone cliff lined with hundreds of frozen waterfalls ranging from 20 to 210 ft tall.

Q: Do people travel to Michigan to ice climb?

A: Absolutely. Many come from surrounding states as we are home to one of the best ice climbing regions in the country.

Q: Do you have any tips for ice climbers – regardless of experience?

A: Communication is key. Climbing is an individual and team pursuit combined. Being aware of your and your partner’s combination of ability and experience is inherent to safety and success.

Q: How can people learn more about ice climbing?

A: The Michigan Ice Fest in Munising in early February is the best way to see and experience the sport firsthand in its true element. It is hosted by Downwind Sports out of Marquette. Interested individuals can demo equipment, participate in a clinic with a professional climber, view slide shows of their trips, do some climbing and see the scenery. There is a lot of info online. Alternatively, interested parties can contact us if they have questions.

Q: Can you tell us a little bit about the Peabody Ice Climbing Club?

A: Peabody Ice Climbing Club is an ice climbing venue. Two towers, 45 and 72 ft tall, are iced over in the winter to offer a place for experienced ice climbers to train. Trying out ice climbing on these towers also provides a great introduction to people interested in the sport. The club is located on an old apple orchard south of Fenton. We provide gear and instruction. See our Facebook page for conditions and  general information. Call us at (810)433-3304 or e-mail us at peabodyiceclimbing@gmail.com with questions.

 

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