First Look at the Pure Michigan Fall 2013 Billboards and Bus Wraps

With the fall color season just around the corner, Pure Michigan has launched this year’s fall advertising campaign. We wanted to give you a sneak peek at some of the ads you’ll be seeing on billboards across the state (and beyond) starting as early as this week. The Pure Michigan-branded buses can be seen in Chicago throughout the season.

Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.

Billboards

Bond Falls:
Sugarloaf Mountain:

Tunnel of Trees in Ludington:

Bus Wraps

Otter Creek in Honor:

Bond Falls:

Tunnel of Trees:
 

Interested in learning more about fall in Michigan? Order your free copy of the Pure Michigan Fall Travel Guide online today at michigan.org.

Inside Look at Pure Michigan’s Detroit Ads

We recently introduced two new TV spots that highlight the unmistakable sounds, sights and energy of Detroit, Michigan. Rather than just sharing the ads with you, we spoke with Dan Fuoco of the Detroit Metro Convention & Visitors Bureau to get his thoughts on what these new spots mean for the city. Read from Dan below and let us know what you think!

We know you’ve all been waiting for it. The ever-popular Pure Michigan television advertisements are now featuring both downtown and metro Detroit so that visitors planning a vacation can preview what we already know: The D is a destination with a ton to see and do — a destination that is Pure Michigan.

“Let’s take a trip this weekend. A trip to another world.” Sounds magical, doesn’t it? The familiar and amiable voice of Tim Allen speaks of greater Detroit as a place to “search for buried treasure, sample rare delicacies, bond with exotic wildlife and share in local customs.” The commercial highlights beautiful scenes from Greenfield Village and Henry Ford Museum at The Henry Ford, the Detroit Zoo, the Michigan Science Center and elsewhere. Watch the clip below, and share it with your friends!

Pure Michigan also shows the love for downtown Detroit. Tim Allen describes downtown’s “unmistakable sounds and memorable sites and limitless energy” as breathtaking scenes from Belle Isle, the Detroit Institute of Arts, Hart Plaza, Eastern Market, Campus Martius Park, Comerica Park, the Detroit International RiverWalk — the  list goes on — flash across the screen. Take a look. It’s sure to make you want to visit Detroit.

What do you think of Pure Michigan’s latest ads for Detroit? Tell us in the comments section below.

Michigan’s Craft Beer Craze Continues

Home to more than 100 breweries, Michigan is fifth in the nation for the number of breweries, microbreweries and brewpubs.  We were thrilled to see three Michigan cities take home Beer City USA honors this week, with Grand Rapids being named Beer City USA with more than 50 percent of the votes and Kalamazoo and Ann Arbor coming in second and fourth place, respectively.

To build on the beer craze that’s continuing to sweep the state, we recently asked fans to help us and Founders Brewing Co. choose a Pure Michigan beer style to be featured on tap at Founders this summer. More than 1,200 fans voted for their favorite of three styles – Vanilla Stout, Apple Ale and Wheat IPA, and today we’re excited to announce that Vanilla Stout will be available in the Founders taproom this July during Michigan Craft Beer Month.

Thanks to everyone that voted, and be sure to let us know if you plan to make a visit to Founders Brewing Co. this July!

In other related news, a new Pure Michigan radio ad begins airing today in regional markets that showcases Michigan’s craft beer offerings. Michigan beers featured include New Holland Brewing Company’s Dragon’s Milk, Huma Lupa Licious from Short’s Brewing Company, Grizzly Peak Brewing Company’s Steelhead Red and the Motown Lager from Motor City Brewing Works.

Take a first listen below, and learn more on michigan.org.

Do you have a favorite Michigan craft beer? Share with us below!