Home to more than 100 breweries, Michigan is fifth in the nation for the number of breweries, microbreweries and brewpubs. We were thrilled to see three Michigan cities take home Beer City USA honors this week, with Grand Rapids being named Beer City USA with more than 50 percent of the votes and Kalamazoo and Ann Arbor coming in second and fourth place, respectively.
To build on the beer craze that’s continuing to sweep the state, we recently asked fans to help us and Founders Brewing Co. choose a Pure Michigan beer style to be featured on tap at Founders this summer. More than 1,200 fans voted for their favorite of three styles – Vanilla Stout, Apple Ale and Wheat IPA, and today we’re excited to announce that Vanilla Stout will be available in the Founders taproom this July during Michigan Craft Beer Month.
Thanks to everyone that voted, and be sure to let us know if you plan to make a visit to Founders Brewing Co. this July!
Pure Michigan’s national advertising campaign kicked off last month, and today we’re launching the 2013 campaign in local markets throughout the Great Lakes region.
Here’s a look at a new television spot from Frankenmuth that you’ll soon see on TV. Detroit will also have a new television spot coming out later this season. Both will air in markets including Southern Ontario and Cincinnati and Columbus, Ohio.
You might recall that we gave fans on social channels a first look at the Frankenmuth spot this past winter, and today we wanted to share some behind-the-scenes photos from the shoot. Take a look at the gallery below and let us know what you think!
In total, the television and radio ads feature 34 private sector partners and will air in key regional markets and statewide through June. Learn more about the campaign on michigan.org.
Pure Michigan billboards – showcasing Grand Sable Dunes, Marquette Harbor, Miners Beach Falls and Pictured Rocks National Lakeshore – will also be featured in regional and in-state markets. Chicago tour buses will also be branded with Pure Michigan again this summer. Learn more here.
Look out for the billboards and buses throughout the season and let us know if you spot them!
If you visit any of these locations this spring or summer, we’d love to see your photos. Link to them in the comments section below, post on our Facebook or Google+ walls or tweet them to us @puremichigan.