Michigan’s Craft Beer Craze Continues

Home to more than 100 breweries, Michigan is fifth in the nation for the number of breweries, microbreweries and brewpubs.  We were thrilled to see three Michigan cities take home Beer City USA honors this week, with Grand Rapids being named Beer City USA with more than 50 percent of the votes and Kalamazoo and Ann Arbor coming in second and fourth place, respectively.

To build on the beer craze that’s continuing to sweep the state, we recently asked fans to help us and Founders Brewing Co. choose a Pure Michigan beer style to be featured on tap at Founders this summer. More than 1,200 fans voted for their favorite of three styles – Vanilla Stout, Apple Ale and Wheat IPA, and today we’re excited to announce that Vanilla Stout will be available in the Founders taproom this July during Michigan Craft Beer Month.

Thanks to everyone that voted, and be sure to let us know if you plan to make a visit to Founders Brewing Co. this July!

In other related news, a new Pure Michigan radio ad begins airing today in regional markets that showcases Michigan’s craft beer offerings. Michigan beers featured include New Holland Brewing Company’s Dragon’s Milk, Huma Lupa Licious from Short’s Brewing Company, Grizzly Peak Brewing Company’s Steelhead Red and the Motown Lager from Motor City Brewing Works.

Take a first listen below, and learn more on michigan.org.

Do you have a favorite Michigan craft beer? Share with us below!

Exclusive: Behind-the-Scenes of Frankenmuth’s Pure Michigan TV Ad

Pure Michigan’s national advertising campaign kicked off last month, and today we’re launching the 2013 campaign in local markets throughout the Great Lakes region.

Here’s a look at a new television spot from Frankenmuth that you’ll soon see on TV. Detroit will also have a new television spot coming out later this season. Both will air in markets including Southern Ontario and Cincinnati and Columbus, Ohio.

You might recall that we gave fans on social channels a first look at the Frankenmuth spot this past winter, and today we wanted to share some behind-the-scenes photos from the shoot. Take a look at the gallery below and let us know what you think!

Other new partners for this year’s campaign are Binder Park Zoo/Battle Creek, Manistee, Mount Bohemia and Tecumseh. Get a first listen of the Manistee and Tecumseh radio spots below.

Additional ads running regionally this season include Games on the Grass, Road Trip, First Tee, Catch Up and Mermaid Tails.

In total, the television and radio ads feature 34 private sector partners and will air in key regional markets and statewide through June. Learn more about the campaign on michigan.org.

Pure Michigan billboards – showcasing Grand Sable Dunes, Marquette Harbor, Miners Beach Falls and Pictured Rocks National Lakeshore – will also be featured in regional and in-state markets. Chicago tour buses will also be branded with Pure Michigan again this summer. Learn more here.

What do you think of the latest Pure Michigan ads? Share with us below!

 

First Look at the Pure Michigan 2013 Outdoor Billboards and Bus Wraps

The 2013 Pure Michigan advertising campaign kicked off last month with national television ads, and continues now with the launch of new outdoor billboards and bus wraps.

Here’s a first look at billboards that can be seen across the state (and beyond) as early as this week. The Pure Michigan-branded buses can be seen in Chicago starting May 6. 

Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.

Billboards

Miners Beach Falls:

Pictured Rocks National Lakeshore:

Grand Sable Dunes:
Marquette Harbor:

Bus Wraps

Sleeping Bear Dunes National Lakeshore:

Miners Beach Falls:
Marquette Harbor:

 

Look out for the billboards and buses throughout the season and let us know if you spot them!

If you visit any of these locations this spring or summer, we’d love to see your photos. Link to them in the comments section below, post on our Facebook or Google+ walls or tweet them to us @puremichigan.