The 2012 North American International Auto Show opens to the public this weekend in Detroit, where you can check out more than 500 vehicles on display. The public event runs from January 14 – 22. Be sure to check out the Pure Michigan booth on the first floor of the show and head down a level to visit the Pure Michigan Ride and Drive Track–a quarter-mile indoor ride-and-drive test track surrounded by landscaped and forested terrain, where visitors can take a ride in electric and hybrid vehicles. We’ll have more on Pure Michigan at the show later this week.
Today, check out a quick summary of new vehicles and announcements from Detroit’s big three automakers – General Motors, Ford and Chrysler.
GM began its announcements on Sunday with the reveal of the Cadillac ATS, a sports sedan built on the legacy of the acclaimed CTS-V Series. The vehicle’s dynamics were refined during countless hours of racetrack testing and Cadillac expects the sedan to rival Europe’s finest vehicles.
On Monday, Chevrolet introduced two concept vehicles aimed at the next-generation of car buyers, the Code 130R and the Tru 140S. Chevrolet will take these concepts to major auto shows and other events and venues and use social media tools to gather feedback from young car buyers – in fact, people under 30 represent 40 percent of today’s potential car-buying public.
Just today, Buick introduced the 2013 Buick Encore, a luxury small crossover that has Buick’s signature styling, along with refined interior acoustics. The Encore will begin arriving at U.S. Buick dealerships in the first quarter of 2013.
During its press conference at Joe Louis Arena, home of the Detroit Red Wings and right next to the Auto Show’s home of Cobo Arena, Ford unveiled its all-new 2013 Ford Fusion, a midsize sedan that will offer gasoline, hybrid and plug-in hybrid powertrains, each with expected top fuel economy. The car also has some helpful technologies such as a Lane Keeping System to keep you in proper lane position and Active Park Assist to help you parallel park.
Today, the Lincoln brand introduced the Lincoln MKZ Concept, a four-seat vehicle that shows the next step in Lincoln’s reinvention. Many of the team members begin working this year in a new Lincoln Design Studio in Dearborn, which began construction in early 2011 and will house more than 180 employees in a creative space.
On Monday, Chrysler introduced the all-new 2013 Dodge Dart, a compact sedan that is Chrysler’s first vehicle built on the Fiat Group architecture. It offers 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines and three transmission choices for plenty of customization. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.
Check out some photos from the show floor in our Flickr gallery below, and be sure to like the Pure Michigan Car Culture page on Facebook for more automotive news.