Electronic Music Returns to Detroit at Movement 2012

This weekend, thousands upon thousands of electronic music fans will flock to Hart Plaza in Detroit for Movement (the Detroit Electronic Music Festival). Today, Jason Huvaere, President at Paxahau – the production company behind the festival – answers some of our questions.

Q: For those who aren’t familiar with the event, can you provide a brief overview of what Movement is?

A: Movement has become a niche festival that respects the historical aspects of electronic music. It is 3 days of non-stop good music in the heart of Detroit. The festival takes place May 26-28 in Detroit and features: five technologically-rich outdoor stages; more than 100 artists; free Wi-Fi access on the grounds; a posh VIP setting located behind the main stage; dozens of official afterparties; an interactive technology center featuring the hottest gear in the industry; and several art displays to stimulate the senses. People come to Detroit every year to catch artists they love from today and yesterday and also discover new, emerging stars. 

Q: How many people attend Movement each year, and how far do people travel for it?

A: Every year, thousands upon thousands of Movement fans from all over the world flock to Hart Plaza in downtown Detroit.  Last year, we nearly reached 100,000 attendees during a 3-day weekend.  We have people come all across the State of Michigan and the Midwest.  People from the east coast and west coast visit Detroit for the weekend; and we have attendees who travel from various parts of Canada, Asia, Europe, New Zealand. 

Q: What makes Detroit the right city to host this music fest?

A: Detroit is where Techno Music was founded.  Detroit has served as such a musical inspiration to so many electronic dance music artists across the world; so it makes us the perfect city to host this event.  It’s the role of Detroit and Movement to celebrate the history and talents of local, Detroit-based artists who had gained international notoriety and success for their music.  Since we (Paxahau) became the producers in 2006 we have maintained that unique Detroit flavor; but also broadened the artist offerings to include artists from abroad who have looked to Detroit’s music scene for inspiration.   

Q: What is the lineup like this year?

A: It is an amazing lineup for music fans.  We have pretty much every form of electronic music represented at this year’s festival. There are more than 100 artists performing across five stages.  With our headliners this year, we wanted to present fans with music from some of the originators of the genres of Techno, House, and Hip Hop.  From Lil’ Louis to The Wizard aka Jeff Mills to Public Enemy; these are true artists.  We expect their performances will be memorable and leave the crowd wanting more.  To see the entire lineup, visit movement.us.   

Q: Can attendees expect anything new at Movement this year?

A: Every year we seek to improve upon the previous year and provide a more complete experience.  Some of the latest additions we have made to the festival are the inclusion of art installations by Detroit artists; a partnership with Wheelhouse Detroit who is offering tours of the city; a new biergarten that will feature Michigan and Detroit craft beers along with local food vendors;  an interactive technology area where the fans can interact with the latest industry gear from Allen & Heath, Vestax, Kurzweil, Moog, Propellerheads and Dubspot just to name a few; free Wi-Fi access; and a free smart phone app for both iPhone and Android operating systems, courtesy of our friends at vitaminwater.

Q: Where can people go to learn more about Movement?

A: For lineup, ticket purchase and general information, please visit movement.us. Also, we encourage everyone to “Like” us on Facebook for all up to the minute information and contests, http://www.facebook.com/movementdetroit.

Jason Huvaere is President of Paxahau, the production company for Movement. For more information on Movement, please visit michigan.org.