18 Things You Didn’t Know About Bronner’s – The World’s Largest Christmas Store

‘Tis the season all year long at Bronner’s CHRISTmas Wonderland, the World’s Largest Christmas Store® in Frankenmuth, Michigan. Open 361 days of the year, Bronner’s brings the warmth and wonder of the Christmas season to guests year round. Wayne Bronner, president and CEO of Bronner’s CHRISTmas Wonderland lists 18 things you may not have known about the World’s Largest Christmas Store. 

1. More than 350 decorated Christmas trees are beautifully displayed in Bronner’s salesroom.

2. Decorations and gifts from 70 nations can be found at Bronner’s.

3.  Bronner’s carries over 150 styles of nutcrackers.

4.  Bronner’s artists personalize over 100,000 ornaments annually. One of Bronner’s ornament artists has personally handpainted nearly ½-million ornaments during her 25 years at Bronner’s. Approximately 50% of the glass ornaments sold are Bronner’s own designs.

5. If all the light sets sold in one year at Bronner’s were stretched out in a continuous line, they would span approximately 530 miles.

6. Movie star John “the Duke” Wayne ordered a Santa suit from Bronner’s by telephone on December 15, 1976.

7. Sports figures who have visited Bronner’s include former University of Michigan football coach Bo Schembechler, Detroit Tigers’ owner Tom Monaghan (who arrived at Bronner’s in his Domino’s Pizza helicopter!), former Tiger pitcher Milt Wilcox, former Tiger catcher Lance Parrish, former Tiger outfielder Willie Horton, race car driver Al Unser, Jr., “Mr. Hockey” Gordie Howe, and Detroit Redwing Sergei Fedorov.

8. Celebrities who have visited Bronner’s recently include former Michigan Governor John Engler and First Lady Michelle with triplet daughters; former Michigan Governor James Blanchard; Olympic Gold Medalist Dorothy Hamill; vocalists Little Jimmie Dickins, Jim Nabors, Pat Boone, Marie Osmond, Anita Bryant, Andy Williams, the Lennon Sisters, the Lettermen, Ted Nugent, the Ink Spots, Faith Hill, Twila Paris and sister Starla, and Ana Cani; television’s Dave Coulier of “Full House“; First Lady Laura Bush; and actresses Polly Bergen and Cindy Williams.

9. Bronner’s was the first recipient of the worldwide Golden Santa Claus Award in February, 1986, at the Nuremberg International Toy Fair in Germany. The annual award is presented for “creativity and new ideas in the Christmas business as well as for set-up and presentation of Christmas articles.”

10. Bronner’s electric bill averages $1,250.00 per day.

11. Beamer the Bronner Star was born in 1999, becoming Bronner’s mascot.

12. Bronner’s online store offers appoximately 3,000 items for purchase.

13. The overall size of Bronner’s building is 320,000 sq. ft. (approx. 7.35 acres or 5.5 football fields of space) with 96,000 sq. ft. (2.2 acres 1.7 football fields of space) devoted to the salesroom.

14. Approximately 100,000 outdoor Christmas lights illuminate Bronner’s grounds every evening throughout the year.

15. Christmas Lane, Bronner’s own thoroughfare, is 1/2-mile long.

16. Bronner’s giant outdoor Santa towers 17 feet and the giant snowman is 15 feet tall.

17. The weekend after Thanksgiving is Bronner’s busiest of the year with as many as 50,000 guests.

18. Over two million guests come to Bronner’s annually.

Have you visited Bronner’s CHRISTmas Wonderland in Frankenmuth? Tell us about your experience! 

Read more Bronner’s fun facts here

Wayne Bronner is the president and CEO of Bronner’s CHRISTmas Wonderland, located in Frankenmuth, Michigan. He has overseen the day-to-day operations of the World’s Largest Christmas Store since 1998. Bronner’s is a multifaceted business that includes a brick-and-mortar business, online sales, commercial accounts, catalog sales, and resale and custom ornament accounts. 

  • Jody

    My husband, niece and I visited Bronner’s about 2 years ago in January. We were in Michigan, unfortunately for the loss of a loved one and before we left Michigan we visited Frankenmuth. We took our time to stroll through Bronner’s and it was a store as well as a museum. It was really neat to see everything and learn things. We definitely plan another trip to Bronner’s next time we are in Michigan!

  • http://chicoaumc.org/ Rev. J. Scott Allred

    We have visited Bronners twice, in 1998 and again in 2000 – love it! We have several ornaments on our tree from the store, and have given away a number as gifts.

    One of the things I found a joy to discover was the selection of Christian books and resources available. I bought David Sterns “Jewish New testament Commentary” there. Wonderful!

    I heard from the owner of “Imperial Services” of Frankenmuth (I am a Mopar owner) that the store added 12,000 more square feet since our last visit. I MUST go again!

    Be blessed, and thanks for being a blessing to us Christmas Fanatics!

  • Emil Lupu

    This is the most fantastic place you could have seen. When I lived in Michigan I would go there 2_3 times a year. Have the best chicken dinner. I was a councilman in Lake Orion ‘Mi. Web would go there to buy Christmas decoritions for the whole town. What a wonderful feeling that was. Great memories. I now live in Inverness, Florida. Big difference in temp. Needed that for my health. Merry Christmas to all. Emil lupu

  • Kristijan

    This store is amazing! I make the almost 500 mile round trip from Hamilton, Ontario, Canada every year around CHRISTmas time. Bronner’s as well as the whole town of Frankenmuth is my favorite place to visit this time of year!

  • http://www.frankenmuthnews.com Scott Wenzel

    Legendary Detroit Tigers baseball announcer Ernie Harwell visited Bronners in June 2003. Bronner’s even created a special Christmas bulb for him as he was the 2033 Bavarian Festival Sunday Parade Grand Marshal, along with his wife, Lulu.

  • Frances

    We have a group women who visit Bronners every year, we have been doing it for about 30 or more years, we make a weekend of girl time and shopping. We have fun every time we visit.

  • Shannon McClurg

    Our experience at the Bronners store in Frankenmuth was one of a kind I am sure. we traveled there from California on an extended trip. We parked our Motorhome with tow vehicle in the parking lot at the opposite end of the lot from the store. We walked the few blocks to the entrance and were overwhelmed by the site. we currently have over 2500 ornaments, and do many trees, or used to. we managed to see the entire store in a few hours, making our selections and checking out. as we walked outside the door, there was a large bus loading people from their shopping trip. we looked at the sky and both commented that Dorothy should be flying by any time now, since the clouds were twirling and looking very angry. just then an announcement came over the loud speakers inside and I went in to ask what it was. sure enough, that was a tornado and it was headed right for us. we were told to go to the cafeteria in the rear of the store, and wait till the danger was over. the busload of people was told too but some people headed for their cars and we don’t think they came inside, too far to hear the bulletin. along with many customers and employees, we sat in the café for almost 2 hrs, hearing occasional updates from the manager on the loud speaker, one saying it was just a minute or so away, and to be patient. finally the danger had passed, the storm had gone right by us, and we were free to leave. it was still raining, but the wind had died down. we ran to our vehicle, and got in, dried off and prepared to head south. when the engine was started all kinds of alarms went off in the coach. after turning it off, we realized that the wind from the storm that had just passed had apparently shook the coach enough to set the jack alarms off. they were screaming for several minutes, till we put the jacks down and back up a few times. finally the coast was clear and we were able to leave. as we drove south down the Hiway, we saw the ground covered with hail in one area, and mowed grass and debris in other areas. a few hours later after we settled in our campground in Holly, MI, we had a second storm warning and had to take shelter in a bathroom building till the danger passed. Being from California, we don’t have tornados or hurricanes. and as far as I am concerned I want it to stay that way. The employees in the store were very gracious, and some took the warning very serious. we would love to come back and have more time, but will check the weather first.

  • Terry Liedel

    I’ve lived in Michigan since 1979. I visit Frankenmuth at least 4 times a year and Bronners at least twice a year. Next to Mackinaw City, Frankenmuth is my favorite Michigan city. Lucky for me, I only live 40 minutes south of it.

  • JEAN WADSWORTH

    Ive visited “Bronners” at least (3) times; once when I lived in Knoxville, Tn.
    Im excited about visiting “Bronners” soon!
    I have family who would “Just Die!” for a trip to Bronners.
    The neat thing is they have huge sales after Christmas; for those who have any money left. Hee, Hee.
    Jean Wadsworth

  • http://catch22fishingcharter.com Kim Nguyen

    When I was younger I got an internship with Dow Corning in Midland Michigan. Although it was cold and the town was small but it was one of the best time of my life. We have a place to stay and go to work and made really good money. I am longing to come back there again some day. Thanks for this website with all about Michigan.

  • Susi Eady Olson

    We visit Bronner’s every time we are in Michigan. I love Frankenmuth and Bronner’s. If you’re travel anywhere in Michigan, you really should visit!