How A Cocktail Napkin Crafted Michigan’s Largest International Beer Sampling Event

The World Expo of Beer in Frankenmuth is May 16 – 17, 2014. Today, guest blogger Blair Giesken and Go Great Lakes Bay tell us how a simple cocktail napkin helped set Michigan’s largest international beer sampling event into motion. 

Screen Shot 2014-04-09 at 2.39.12 PMThey say some of the best ideas start on cocktail napkins.  J.K. Rowling’s famous Harry Potter book series started on one. So did the idea for the flight route that later became the basis of Southwest Airlines. And the World Expo of Beer in Frankenmuth is no different.

This 2-day beer-centric festival of international proportion all began back in 1996 with one small sketch on a Bavarian Inn Roof Garten cocktail napkin and one big idea – to celebrate the beauty of spring in Frankenmuth.“In Germany, new seasonal beers are brewed and celebrated during their annual Maifests (Spring celebrations),” said Annie Rummel, who originated the World Expo of Beer and now serves as CEO of the Great Lakes Bay Regional CVB.  “We thought, why not honor the German Spring tradition with our own beer tasting event?”

And honor it they did. With the Great American Beer Festival in Colorado already highlighting domestic beer products and the strong relationship Frankenmuth already had with its sister city of Guzenhausen, Germany, the idea for this new beer-tasting event naturally evolved beyond local and domestic brews to embrace beers from around the globe.

As if coordinating an international beer festival for the first time wasn’t a tall enough order, Rummel and her talented team (along with countless community supporters) took the World Expo of Beer from a concept on a cocktail napkin to a full-blown festival in less than 5 weeks!

Screen Shot 2014-04-09 at 2.45.52 PMHoping to see a turnout near 5,000 people, the crew behind the first-ever World Expo of Beer could do nothing but smile and pull the tap that year as over 15,000 thirsty beer lovers streamed into the tents at Frankenmuth’s Heritage Park, commemorative tasting mugs in hand.

Each year, the Frankenmuth Jaycees and the entire community continue to welcome thousands to shout and sing “Ein Prosit” (German for “A toast to you”) and raise a stein in celebration of beers from around the world.  The festival has even expanded to tap into the hearts and minds of true beer connoisseurs everywhere, with great additions like the Fine Food & Craft Brew Pairing Event and Beer 101 “Basics of Beer” Course.

This year, the World Expo of Beer will tap countless kegs for the annual celebration – May 16th and 17th – bringing nearly 300 brews from the furthest corners of the earth (and right from our own backyards!) – to the tasting mugs of thousands.  Feeling thirsty already?  You can pre-purchase an admission package to this year’s festival with beer tickets included so you can skip the long lines!

Screen Shot 2014-04-09 at 2.47.11 PMLearn more about the World Expo of Beer, check out other things to do while you’re in the Great Lakes Bay Region, follow the World Expo of Beer and Go Great Lakes Bay on Facebook for updates on the free World Expo of Beer shuttle buses, and be sure to book your overnight stay nearby to cap off a day of tasting with a great night’s rest.  You’re going to need it!

Location: Frankenmuth Heritage Park – 601 Weiss Street, Frankenmuth, MI 48734 (just 500 feet from the Bavarian Inn Lodge)

Dates & Times: Friday, May 16th from 5-10 pm and Saturday, May 17th from 3-10 pm

Admission: $10 (includes a free commemorative beer sampling mug); Proceeds will be donated to charitable causes; 21+ only; Admission packages available here.

What unique brew are you most looking forward to sampling at this year’s event? 

Blair Giesken was born and raised in the Great Lakes Bay Region and now resides in Grand Rapids.