New Pure Michigan License Plates Unveiled

Motorists will soon be able to show their Pure Michigan pride every time they take a ride!

George Zimmermann, vice president of Travel Michigan (left) with Secretary of State Ruth Johnson and William Gnodtke, chairman of the Mackinac Bridge Authority

From the top of the Mackinac Bridge this morning, Secretary of State Ruth Johnson unveiled two new Michigan license plates: a colorful Mackinac Bridge plate and the Pure Michigan plate, which will eventually replace the state's standard blue bar plate.

Guests and media made a rare visit to the top of the bridge’s South Tower for the announcement, which stands more than 500 feet over the blue waters of the Straits of Mackinac, providing a true “Pure Michigan” backdrop. According to Johnson, there could not be a better place than one of the most familiar Michigan landmarks to celebrate these new plates.

The new standard plate features a rolling blue wave and the Pure Michigan brand, and will have a configuration of up to seven characters for no additional cost.

The Mackinac Bridge plate features the bridge against a sunrise background, and will also have the state's Pure Michigan branding.

These new plates are expected to be available for residents to order beginning in early 2013.

We’re thrilled that the plates incorporate Pure Michigan, allowing Michiganders to show their pride and help spread the word that our state is a great place to live, work, play and do business in! What do you think of the new designs?