Motorists will soon be able to show their Pure Michigan pride every time they take a ride!
George Zimmermann, vice president of Travel Michigan (left) with Secretary of State Ruth Johnson and William Gnodtke, chairman of the Mackinac Bridge Authority
From the top of the Mackinac Bridge this morning, Secretary of State Ruth Johnson unveiled two new Michigan license plates: a colorful Mackinac Bridge plate and the Pure Michigan plate, which will eventually replace the state’s standard blue bar plate.
Guests and media made a rare visit to the top of the bridge’s South Tower for the announcement, which stands more than 500 feet over the blue waters of the Straits of Mackinac, providing a true “Pure Michigan” backdrop. According to Johnson, there could not be a better place than one of the most familiar Michigan landmarks to celebrate these new plates.
The new standard plate features a rolling blue wave and the Pure Michigan brand, and will have a configuration of up to seven characters for no additional cost.
The Mackinac Bridge plate features the bridge against a sunrise background, and will also have the state’s Pure Michigan branding.
These new plates are expected to be available for residents to order beginning in early 2013.
We’re thrilled that the plates incorporate Pure Michigan, allowing Michiganders to show their pride and help spread the word that our state is a great place to live, work, play and do business in! What do you think of the new designs?



































{ 26 comments… read them below or add one }
Will this reset the custom plate pool? As in, if someone is on the old plate with MICHMAN, can I get it on the new plates?
@joelcolin Unfortunately, no, if the custom plate that you wish to have is already taken, it will not be available after the switch. It is simply the design of the plate itself, not the “license plate number.”
Is it going to be a continuation of the current XXX NNNN numbering? Or something else? I would have loved to been able to get the all blue great looking plates back as an option.
i love the new Bridge plate, i am hoping to have a car by the time they come out and that is definitely going to be my new plate…can we personalize them with our own numbers/words????? love them both, and i too love that they incorporate the Pure Michigan logo, been telling my husband for years we need more advertisement for Michigan as a resort state and for it’s natural beauty, the water, etc… and all the other things we have to offer here… can’t wait till the new plates come out..
PURE MICHIGAN! This is great! Michigan is great! I love this! We need more Pure Michigan everywhere!
@mrboire The blue background and white letter plates that said “great lakes state” at the bottom? I liked those, I hate the white background.
Do not care for the wave for the standard plate, current standard is nicer, the bridge is great though.
Will the bridge plate be available for motorcycles?
The Mac Bridge plate is 10 times better than the one we’re using now!! When the contest for a new plate was done a few yrs back, the one they chose (what we have now) was so small in detail, you can’t make out what it even is. Couldn’t believe they chose that one.
@ColleenisaContradiction Yes, the new plates can be personalized with up to seven characters.
The fewer words, the better. I don’t think the caption “The Mackinac Bridge” is necessary…let the image of the bridge speak for itself. The curious can Google. Similarly, New York State’s license plates don’t have a caption “The Statue of Liberty,” and it would be weird if they did. If the bridge is one of the state’s icons, it works alone without explanation.
The standard place is pleasant to the eye and classy. The bridge plate is gaudy and overdone.
* sorry – plate
Hi Friend
Thanks for great “New Pure Michigan License Plates Unveiled” blog post . I like some
<a href=”http://thelicenseplatesite.com/our_cat_detail.php?id=16″ title=”customizable license plates”>designer license plates</a> . Thanks !!
@Pure Michigan @ColleenisaContradiction Most of the previous plates including the “Great Lakes Splendor” and “Spectacular Peninsulas” plates had the Mackinac Bridge in the background. I think it’s kind of redundant to have the phrase “Mackinac Bridge plastered on the bottom. Maybe something along the lines of “Great Lakes State” would be more fitting. I know I’m late to the party, but I’m also speaking on behalf of other people I’ve asked. Thanks.
@RickThompson @joelcolin Let’s say I own a custom plate that says ABCDEFG on the current Spectacular Peninsulas plate. Will I be able to get ABCDEFG on the new plate when I renew my registration?
Nice but why didn’t the design people include the Governors choice for “Michigan’s Premier Winter Sporting Event”, THE I-500 at Michigan’s OLDEST city? The I-500 is a huge partner in the pure Michigan campaign.
How disappointing that it gets overlooked so often. A professional snowmobile event that generates Millions in revenue and is so important to Northern Michigan and beyond, to Industry, recreation and more. The Mighty-Mac IS a mainstay in Michigan’s history and the I-500 is almost as old, Promote what the Governor proclaimed as Michigan’s premier winter sporting event. The ONLY recreation involvement he spoke of during his “State of the State” address in 2012.
Come on people…. don’t overlook this important event and all it means to millions of Michiganders. So sad to be left out……. Please reconsider and bring the I-500 back into the mix as being appreciated for its 45 consecutive years of operation.
Thank you.
Ric Federau
International 500 Chairman.
For the new standard plate, I hope they go back to 6 digits instead of 7 like they are now.
And start with the letter A this time, not B, or C or D. I am sure they will keep 7 digits and
start with the letter D though, because nobody is going to read this in the Sec. of State office.
As for the bridge plate, well some people will want it. I like the original Michigan Splendor
design the best, unfortunately I could not renew mine, so I have a Spectacular Peninsulas
plate, its the one that is green above and blue below, which always has me thinking
Go home Michigan, you’re drunk (or at least up-side down)
For the new standard plate, I hope they go back to 6 digits instead of 7 like they are now. And start with the letter A this time, not B, or C or D. I am sure they will keep 7 digits and start with the letter D though, because nobody is going to read this in the Sec. of State office.As for the bridge plate, well some people will want it. I like the original Michigan Splendor design the best, unfortunately I could not renew mine, so I have a Spectacular Peninsulas plate, its the one that is green above and blue below, which always has me thinking Go home Michigan, you’re drunk (or at least up-side down)
PURE MICHIGAN has now been fatally contaminated with the taint of “freedom to freeload” racism. The father of the right-tto-work” legislation was Vance Muse, who, in the 1940′s, said this: “”From now on, white women and white men will be forced into organizations with black African apes whom they will have to call ‘brother’ or lose their jobs.” — Vance Muse, founder of the “right to work” anti-labor campaign The full story behind “right-to-work”: https://www.nsfwcorp.com/dispatch/right-to-work
PURE MICHIGAN advertising right-to-work connects every featured business, with the ugliness of 1940”s cross burnings of the KKK. Thanks Pure Michigan MEDC for screwing up so badly.
I really like these new plates, I like the Pure Michigan at the top, not too crazy about the new bridge plate, i guess the beach bums will go for that one! lol, I like the white one a lot, but what you need to do is keep the Green and white plate, but change it to a Pure Michigan plate, that would be awesome!
I love the idea of having the Pure Michigan plates and I love the commercials promoting our state. I have just seen a new “Pure Michigan” plate in my town. The white plate with blue writing was a bad choice. I’m in Port Huron right on the border with Canada. Our new plates look exactly like theirs. I wish there could have been a little more distinctive look from theirs, after all, they are just visitors to our country.
I have to renew by license plate by end of April. Will these new plates be available by then?
Where can I buy a License Plate Frame with just the wording
PURE MICHIGAN
I live in Georgia, but I am from Michigan
customized license plate frames
All license plate frames offered by Licenseplates.tv is precision stamped and not inaccurately molded to meet the exacting ISO-9002 standards.
when will the bridge plate be available?
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