Life’s A Beach: Announcing Pure Michigan’s 10-Day Instagram #BeachChallenge

Photo by Instagram user @jmwuokko

Photo by Instagram user @jmwuokko

UPDATE: Congratulations to Gina Ferwerda, winner of our Pure Michigan Instagram #BeachChallenge! Read about Gina’s winning entry and see 14 other photos that will get you dreaming of a perfect Pure Michigan beach day here.

From sparkling blue waters to the chance to reconnect with friends and family, Michigan’s beaches are as as diverse as they are beautiful!

As the summer beach season kicks into high gear, we, along with our partners at the Michigan Department of Environmental Quality (DEQ) and Michigan Department of Natural Resources (DNR), are excited to announce the launch of our 10-day Instagram #BeachChallenge!

We’re challenging our fans to share photos of their favorite Michigan beaches on Instagram to showcase the great variety of activities that travelers and residents can enjoy during a day at the beach in Pure Michigan. For each day of the 10-day challenge, fans will be asked to share photos that represent that day’s challenge topic.

Here’s how to enter:

  1. Follow @PureMichigan on Instagram. If you don’t have an Instagram account, get started here.
  2. Take a photo of your favorite Michigan beach. Share your photo with us @PureMichigan using hashtags #PureMichigan #BeachChallege. Post your photo using Instagram, Twitter or our Pure Michigan Beaches gallery, and tell us the location of your photo in the caption! (On Instagram, be sure to include the hashtags in the photo description and not the comments section).
  3. Follow the link provided in the auto response.
  4. Complete the entry form and view your photo in the gallery.
  5. Check the challenge topic schedule below and get ready to share your next #PureMichigan #BeachChallenge photo.
  • June 20 – Favorite Beach to Catch a Sunrise or Sunset
  • June 21 – Favorite Dog-Friendly Beach
  • June 22 – Favorite State Park Beach
  • June 23 – Favorite Beach to Fly a Kite
  • June 24 – Favorite Beach for Watersports
  • June 25 – Favorite Beach for Fishing from a Shore or Dock
  • June 26 – Favorite Beach to Experience Clear Waters
  • June 27 – Favorite Beach to Take a Long Walk
  • June 28 – Favorite Beach to Hang Out with Family and Friends
  • June 29 – Favorite Beach to Watch Fireworks
Photo by Facebook Fan John McCormick

Photo by Facebook Fan John McCormick

All entries tagged with #puremichigan and #beachchallenge will be populated into the gallery on For each challenge topic, we’ll choose one daily winner to be featured on our Pure Michigan Instagram page and receive a Personal Sun Care Kit from the Pure Michigan Store.

At the end of the challenge, we’ll choose one grand prize photo from all entries received. The grand prize winner will have their photo featured across Pure Michigan social channels and receive an “Ultimate Pure Michigan Beach Day” prize package that includes a 24 oz Pure Michigan Water Bottle Beach Towel Tote BagFire Pit Tackle BoxFishing Lure Kit,  Ice Berg Cooler Fun Bucket with Shovel and Personal Sun Care Kit.

The grand prize winner will be announced during the week of July 1, 2014.

View the official contest rules here.

Happy Instagramming! We’re so excited to see our fans’ spectacular photo submissions!

Where is your favorite Pure Michigan beach? 

  • Jackie

    Hi PureMichigan! I love this challenge, however, the automated link left in my Instagram comment is not active — I cannot click on it. Also, as you know with Instagram, I cannot copy/paste text. Please advise! Thanks, Jackie H. Instagram username @heiss1jk

  • Liisa

    Pure Michigan I cannot click on my Instagram link either, so I tried submitting on twitter and upload yet I don’t see my photo. Can you help?

  • PK

    Did not receive an auto response on either twitter or Instagram

  • robert

    It’s amazing to me how many people in Mi. can’t read and follow simple directions. It clearly states to put the location of the Beach in the “Caption” Yet only a hand full of people managed to get it right. They should disqualify the ones that didn’t. Come on people pay attention.

  • lauren m.

    I tried uploading last night and now this morning for a couple of hours and I tried on Instagram, Twitter and the upload option on this site. I did not receive any links and none of my photos have shown up. Please advise! Instagram and Twitter are both: @gurlymasters

  • Pure Michigan

    Hi @disqus_CQaPKqKO0U:disqus – On Instagram, be sure to use the hashtags in the photo description and not the comments section. We see your photo here: Alternatively, you can upload your photo directly to the contest page at Good luck!

  • Pure Michigan

    It could take a few hours to receive an auto response. What is your Twitter handle?

  • Pure Michigan

    Thanks for your submission! Instagram doesn’t support actual clicking on hyperlinks, so you will need to carefully write down the full URL and then enter it in an Internet browser on your computer or tablet. Good luck!

  • Pure Michigan

    Hi Jackie – we see your photo in the contest gallery. It is at: So, head over there and you can claim it directly that way. Good luck! PS: On Instagram, be sure to use the hashtags by including them in the photo description and not the comments section.