A Sneak Peek at the newest Pure Michigan Radio Ad

We’ve got a new radio ad, and we wanted you to be the first to hear it.  This Pure Michigan “Great Waters” ad won’t hit the airwaves until next week – but you can listen to it right now.

Pictured RocksThe Great Waters are made up of 9 distinct, beautiful towns in the eastern Upper Peninsula:  St. Ignace, Les Cheneaux, Manistique, Newberry, Paradise, Munising, Sault Ste. Marie, Curtis, and the Ports of Mackinac.  There are 3 trails to explore that take you through breathtaking forests, rugged shorelines, and amazing waterfalls.

We hope you enjoy this sneak peek at the newest Pure Michigan radio commercial.  Leave a comment and let us know what you think of it!

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  • Justin

    Good to have a commercial but what about Escanaba and Marquette? Let’s head west like Louis and Clark folks! Escanaba has one of the most beautiful shorelines in all of Michigan! The Bays de Noc waters are warm all summer long unlike our neighbors to the south in TC, Petosky, Charlevoix.
    Kayak our rivers and the bays, did i mention the 6 fishing tournaments each year! Let’s explore the whole U.P. and not just a few counties off the expressway.



  • mindy

    BEAUTIFUL! Tim’s voice was great for this ad. Makes me appreciate my home sweet home, that is PURE MICHIGAN!

  • http://unmitigated.typepad.com Mary Wyatt

    Tim sounds great, as usual. Love the theme, and it’s probably about time one was dedicated to the U.P!

  • judi

    we should cut some of these ads and make sure the promise is kept for Michigan college students .

  • Chris Marsh

    These ads are wonderful. I take every opportunity to watch/listen to one. I’m glad people everywhere can see how beautiful our home is.

  • Amy

    to judi’s remark regarding cutting the ads and helping college students… where would Michigan be without our tourism? we need this. there would be no sense going to college if there are no jobs.

  • http://www.giftbasketsfrommichigan.com/ Andrew

    I love it, just like all of the Pure Michigan ads. Wonderful job and I’m glad there is one dedicated to the U.P. Folks that never travel north of the Mackinac Bridge are truly missing out on some of the most beautiful country around.

  • Martha

    Took me a minute to recognize the voice, however it all clicked. The mitten is a wonderful place to live and visit. We are seeing regions that we never visited in the past. Thanks Michigan for being my home.

  • Phil

    This is a great ad I love Tims voice, all the ads give me goose bumps and take me back to yesteryear I would love to see all the ads put on DVD and or CD for purchase I would be one of the first to buy it. I would like to see the ad campaign expanded to include print (I.E. camping and or travel magazines)

    Judi I’m sorry you feel the way you do about the ads I think its a great hing to promote our state in a positive way instead of just a garbage dump of refuge for prisoners from other states and or other countries, heaven knows the tourism industry sure can use the boost.

  • Fran

    Just BECAUSE of the Pure Michigan advertising campaign, I visited Michigan. My friends were inquiring about why in the world would I want to go to Michigan for a vacation. In the Mid-Atlantic, we go to the east coast. I loved Ludington and Traverse City when I was there the first week of August. These ads have a great impact and are hypnotizing. Keep spending your money on the ads. They will bring the people to Michigan who never thought about coming!

  • sdillc

    A fraction of its potential without video. This should be a television commercial!

  • Susan

    I agree, Phil, about putting all the Tim Allen ads on a CD or DVD. I listened to the one he did on the car ferry from Ludington. Pretty cool! There is nothing like Michigan in all the world, right smack in the middle of the beautiful Great Lakes. I live in Missouri now, and sure do miss the snow squalls, the fall colors and summer sunsets.

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  • Sue

    Every Pure Michigan ad gives me goosebumps, I love Tim Allen’s voice on them.

  • Victoria

    i live in london, ontario…and although i haven’t heard the ad, this is the area i plan on visiting in october…i am so looking forward to seeing the beauty of the lake superior coastline from whitefish point to munising. i have seen numerous photos over the years and want very much to see it for myself. from the shipwreck museum, the lighthouses, the waterfalls and pictured rock state park, i want it all!

  • Eric Stoike

    Absolutely love this campaign and always turn it up just to hear regardless of how many times I’ve heard it. It gives me chills every time. I <3 Michigan!!!

  • Bob Boardman

    Tourism on the dole! Gotta love it! Pure socialism!

  • Chuck Osborn

    your ad,s are better then the ad,s here in Washington State if there were a way me and my family move back there to Michigan I was born and live 15 years it was a mistake me and my mother move away from some day I will be back.keep going on on Pure Michigan

  • http://www.okemosbrewing.com Dan Kelley

    Great radio lets your mind provide the pictures; and this spot does it so well. Congrats on another great one!

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  • http://www.mmnetwork.info Elwin McKellar

    Pure Michigan Idea for the Western UP and the Copper Country:

    More than four thousand years ago, a man stooped to pick up a piece of red metal from the rich earth of the Keweenaw Peninsula. Other men learned to wrest the red metal from the Earth and to fashion tools, utensils, and jewelry from it. During more than four thousand years of mining, native Americans removed more than a million and a half pounds of copper from Isle Royale alone and even more from the Keweenaw Peninsula and the surrounding Copper Country. In 1843, the new Americans arrived and began a century and a half of mining and refining the red metal which clad ships of the line, connected city to town to village, and provided the highway for electric power to the world. The stories of the people, the mines, the boom and the bust await you where it all happened. Come up to the Western Upper Peninsula, the Keweenaw Peninsula, the Copper Country of Upper Michigan. It’s pure history. It’s pure Michigan.

  • Brian

    I am glad to hear MI would like to be the tourism capital of the world, however, I think the major priority should be to focus on being a competitive market for businesses to operate in.

    The fact that I am went to college in MI, but was forced to take a job in another state does not make sense. Now, alike many other Michiganders, I am forced to be a tourist of MI.

  • Bryan

    I am glad to hear MI would like to be the tourism capital of the world, however, I think the major priority should be to focus on being a competitive market for businesses to operate in.

    The fact that I am went to college in MI, but was forced to take a job in another state does not make sense. Now, alike many other Michiganders, I am forced to be a tourist of MI.

  • Ted

    Bob, every state devotes tax money to tourism, get updated with the current day and the real world. No “socialism” is involved, unless one is delusional and believes every tax-funded activity is insidious. (Your basement must be a comfortable place to hide from the imaginary evil Socialists, harhar). They have medications to address your hallucinations. I am grateful and happy to know the state cares about itself to the degree that efforts like the one publicized here are in gear, and I know they are working. My hometown has already seen real and immediate financial benefits from the pro-filmmaking campaign.

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