Bright Lights, Big City

It’s official – the whole world is talking about Pure Michigan.

Last month, our billboards went up at Times Square, in New York City – the crossroads of the world.  At the corner of 7th Avenue and 48th Street, 4 huge Pure Michigan billboards now greet visitors from all over the globe.

This is pretty exciting stuff for us…with more than half a million people walking through Times Square each day, this means that those lined up for tickets to Broadway shows will get a glimpse at Pure Michigan.