First Look at the Pure Michigan 2013 Outdoor Billboards and Bus Wraps

The 2013 Pure Michigan advertising campaign kicked off last month with national television ads, and continues now with the launch of new outdoor billboards and bus wraps.

Here’s a first look at billboards that can be seen across the state (and beyond) as early as this week. The Pure Michigan-branded buses can be seen in Chicago starting May 6. 

Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.


Miners Beach Falls:

Pictured Rocks National Lakeshore:

Grand Sable Dunes:
Marquette Harbor:

Bus Wraps

Sleeping Bear Dunes National Lakeshore:

Miners Beach Falls:
Marquette Harbor:


Look out for the billboards and buses throughout the season and let us know if you spot them!

If you visit any of these locations this spring or summer, we’d love to see your photos. Link to them in the comments section below, post on our Facebook or Google+ walls or tweet them to us @puremichigan.

  • Kerri Tang

    Awesome~love the Pure Michigan ads & campaign!!!!! The new billboards and bus covers are wonderful!

  • Anita DeWitt

    I just love this! Michigan has so many little nooks & cranny’s to put on here. Like Frankenmuth, Holland, Mackinac Island, Mackinac City, & Detroit(Greektown). Ethnic diversity should be a theme as well. Just a few ideas. These are also beautiful choices.

  • Mindy Schaenzer

    Love Michigan Photography..I have several of his prints..they are beautiful! Cool to see them on a bus and living large on billboards.

  • larry seaquist

    Michigan is THE BEST!!!!

  • Steel Art BillBoards

    Transit ads at its best!