Head for the Hills

Winter is here, and we couldn't be more excited! To celebrate, we're giving you a sneak preview of our new winter sports radio ad - it doesn't hit the airwaves until January 3!.

We're proud to be partnering with the Michigan Snowsports Industries Association this winter to keep you up-to-date on all the ways you can get outside and enjoy the snow.  They have a program to help you discover Michigan skiing, share news and updates from across the Michigan ski industry, and they offer a White Gold card that lets you ski at 29 Pure Michigan ski areas all winter for only $189!

We hope you enjoy the radio ad, and that you take advantage of the winter weather to get outside and play!