It’s A Wrap!

Pure Michigan wrapped up its shoot for the newest television commercial, “Fresh”.  Our own Patrick McHugh talks about the challenges of dealing with the weather, and what Pure Michigan means to him and his crew.

We hope you enjoyed this behind the scenes peek into what its like to make a Pure Michigan commercial.  Stay tuned this fall to see “Fresh” on your television screens, with Tim Allen’s amazing narration behind it.

Pure Michigan Weather

Not sure we'll get this shot of the jam thanks to mother nature, but the group is figuring out a way to work around the rain.

Not sure we'll get this shot of the jam thanks to mother nature, but the group is figuring out a way to work around the rain.

Sunny yesterday. Pouring today. So it goes. Since the weather up north today is not cooperating, we’re shooting interiors at country inns, wineries, cheese shops and stables. We’re in the distillery watching the winemakers tapping the casks. We’re in the tasting rooms pouring great wines. We’re baking cherry pies from scratch. We’re making fresh preserves and filling jam pots. And we’re inside the creamery learning how to make homemade, cellar-aged cheese. And if you like live music, Pure Michigan’s got that covered too. Every third Tuesday of the month Black Star Farms has a concert series featuring great local music from bands, like Blue Dirt. Bring your kids and bring your appetite.

At the winery capturing the art of the craft.

At the winery capturing the art of the craft.

North Coast wine country is really something special. It’s on the Leelanau Peninsula in Sutton’s Bay and located on the 45th Parallel that cuts through some of the greatest wine producing areas of the world such as Bordeaux in France, northern Italy and Oregon. The cool climate here is ideal for growing classic grape varietals such as Chardonnay, Pinot Gris, Riesling, Pinot Noir and Cabernet Franc. If you haven’t been up here yet, fall is a great time for a weekend road trip.

This can work in the rain - fresh fruit and veggies under the canopy!

This can work in the rain - fresh fruit and veggies under the canopy!

“What does Pure Michigan mean to you?” That’s the question we’ve been asking the cast and crew and new friends we’re making on the “Fresh” production. Bob and Bonnie from Toledo say it’s the view and the wine from Chateau Chantal. “It’s just like the south of France, only a lot closer.” Linda and Judy from Chicago say it’s a tie between the water and the lighthouses. Bella and Kate say it’s running down a 400-foot sand dune. Footie says it’s the fudge. Chris says it’s the sunsets. Ham & Cheese says it’s the fishing. And Biz says it’s the people, “This is where my peeps are, so this is where I want to be.” Now it’s your turn to tell us what Pure Michigan means to you. We’d love to hear about it.

This Just In

Sunshine and blue skies. We’re on the move again to catch one more scenic vista shot of Pure Michigan. The deep blue Grand Traverse Bay is below of us. The rolling green vineyards behind. If happiness is a bowl of cherries, then all this must be Heaven.

Be on the lookout for “Fresh” on your widescreen.  And until the next Pure Michigan production, that’s a wrap.

Sunset over Grand Traverse Bay

Sunset over Grand Traverse Bay

  • judi

    hey did you forget about the up ?

  • Nancy

    I agree! Copper Harbor, Lake of the Clouds, Ship wreck tours, the Locks and the pictured rocks! Lots and Lots more

  • Michael

    Judi & Nancy- Check out the 8/20/09 blog “A Sneak Peek at the newest Pure Michigan Radio Ad.” The “Great Waters” ad is all about the UP!!! I hope you enjoy it as much as I did. I love living in the UP!!!!

  • Janis Stasiak

    I just want you all to know that all of your commericals, radio and TV, make me cry every time. I love them! They capture the essence of Michigan. We have our troubles but all in all it is a Great State to live and raise a family. Great Job and Keep on, Keeping on!

  • Joe

    What ever happened to “Water Wonderland”…….Pure Michigan don’t do it for me.

  • John

    What does “Pure Michigan” mean. I don’t get it?
    Water Wonderland made sense.

  • Ezekiel

    Yeah, so my team made two commercials for the city of Milan…  It cost round 1% of what the pure michigan ads cost…  Go to my vimeo page and let me know what you think…

    http://vimeo.com/31058901

    http://vimeo.com/31049505

    Ezekiel Alexander Enriquez
    Wilted Rose Production
    wiltedrosefilm@yahoo:disqus.comhttp://www.facebook.com/TheMichiganDirector