The Results Are In

Wow!  A few months ago, we asked all of you to send us your ideas for Pure Michigan advertising, and we have been overwhelmed by your response.  We received over 50 fantastic submissions.

We have divided the print ads into two groups to make it easier for you to view:

View our Fall/Winter ad collection

View our Spring/Summer ad collection

We also received a few video ads – check them out, and vote by leaving your comments below!

By Justin Mills

By Philip & Chris Leclerc

By Tanya Johnson

By Mark Boardman

By Jill Jack

By Dan Czewski

And another by Dan Czewski

243 thoughts on “The Results Are In

  1. Does anyone have any reliable information on what the current Pure Michigan spot’s production budget was?

  2. Dear Michigan Travel Team,

    First, thank you for building a collection of ads that tells a true story – you invite those of us who love Michigan to return for more memories. And you inspire those who’ve never been to come and join the narrative.

    My family has lived for generations in St. Joseph, MI. My great-grandparents started a fruit farm and vineyard in the early 1900s, and my childhood memories are rooted there playing with my parents, grandparents, and the “greats.”

    It inspired me, on a recent visit where my 2-year old daughter was introduced to the farm, to create my own tribute to your ads. Thanks for letting me share it here:

    And keep up the awesome work!

    Gretchen (Staude) Jameson

  3. I vote for Tanya. Her video had beautiful footage that truly encompasses what Michigan is about.

  4. I have a question for Leclerc productions, Your a Production Company from Wisconsin, did you shoot this footage in Michigan?

  5. Definately Tanya Johnson’s video. Very tastefully done, great images…especially of the deer!

  6. I vote for Tanya J.’s video. It offerered the complete package which is what Michigan is all about. I thought overall hers was the best that captured the true Michigan spirit.

  7. I vote for Tanya. I throught hers covered such a vast area. And her comment that we can see whatever we want was so evedient in her pictures. Each picture was so very, very beuitful and so inviting.

  8. My vote is for Tanya’s video. While all were well put together hers really stuck with you and left you in awe of the natural beauty of this state.

  9. I too viewed all the videos and felt most did some very original work, which is what I think represents Michigan – it’s originality. I enjoyed Tanya’s the most because of all the different elements she put into her video. The wide rage captured many areas of our state and meshed very well with the music.

  10. I vote for Tanya’s video. The wildlife and seasons are such an important part of our state and her video encompasses it all.

  11. My vote is for Tanya Johnson’s video because she stressed that the beauty is in the eye of the beholder from a panorama view to a falling leaf. It gives the viewer a feeling that they are actually there, not simply looking at an ad. The music is appealing also.

  12. I enjoyed Tanya’s because it shows a lot of different parts of Michigan. From the simple back yard beauty to the great beauty our state has to offer all over.

  13. I really enjoyed Tanya Johnson’s Vedio because it showed every how great our state is with great artistry.

  14. Jill Jack is the best. She and Dee are a great team and what better than a song and video from Michigans own artist and song writer!

  15. Nothing beats Jill Jack’s song to the wonderful video put together by Jill and Dee Carpenter…they are a great team! Anyone can dub music into a video but this song is an original by one of our own Michigan artists and song writers!

  16. Pure Michigan Full of Life – what better way to describe our Great State – my vote is for Jill Jack – hands down.

  17. I definitely have to vote for Philip & Chris Leclerc’s ad! It’s by far the best and most professional ad of them all!

  18. Phil & Chris LeClerc’s video is beautiful. It takes me back to the summers of my childhood. Great job guys!

  19. Leclerc Brothers, obviously.

    And to other voters who shall not be named: it’s really not fair to simply vote for a video because your friend did it. This is an ad that will represent your state, and you should vote based on quality…not levels of friendship.

  20. After watching all of the ads my vote is solidly for the Leclerc brother’s production! The cinematography is simply gorgeous and makes me want to visit Michigan!

  21. I watched all the videos and the Leclerc’s most definitely stands out far above the rest! Most professional for sure. Makes me want to visit Michigan!! Gorgeous!
    Philip and Chris Leclerc have my vote

  22. LECLERC BROTHERS, hands down, they get my vote. Their videography work blows me away, it’s so beautiful.

    Jill’s song was good, but this is a video contest, not a song writing contest.

    Marc had some really nice shots, but they didn’t seem to interest me in what he was trying to sell.

    The others who did a photo slideshow, well, I’m not ever going to be interested in a product that has a commercial that is a photo slideshow.

  23. Wow, that ad by Phil and Chris Leclerc was gorgeous! Beautiful, pristine footage! Makes me want to come up to Michigan for a vacation or something!

  24. I vote for the Leclerc brothers. Theirs’ was the most professional looking and could immediately be used as an ad for Pure Michigan. And based on the quality of the video, you know they would be able to produce more ads if needed.

  25. The color, cinematography, music, and poetic portraity makes the work of Phillip and Chris Leclerc nothing short of magical! A beautiful, enchanting escape…I want more!!!

    Great work, fellas!

    God bless!

  26. Most DEFINITELY the Leclerc Brothers. First time I saw it I thought it already was a Pure Michigan ad! The cute kids make it unique and the beautiful scenery ties it all together.
    Nicely done!! :D

  27. The Leclerc Brothers have my vote. They do very high quality work and go the extra mile to make it look good!
    They are very dedicated to getting the job done right!

  28. I watched all of these, and I really think I like the LeClerc Brothers the best. Fantastic job! I liked Mark Boardman’s as well, but I definitely like the LeClerc’s the best.

  29. WOW! The Leclerc Brothers have my vote! outstanding filmography, beautifully crafted and fit with the perfect music. I have never wanted to visit Michigan so much!

    I vote for the Leclercs :)

  30. LECLERC BROTHERS above all!!! AMAZING!!!!! I don’t know how you could choose other wise!!!! IT’s so obvious:)

  31. The Leclerc Brothers’ video was the only one that I watched twice. Most of the others I didn’t even finish once. If this were a cliché video contest… the other entries might have done well.
    Phil & Chris captured Michigan, and did it beautifully with video they shot themselves. (not stock)

    Cheers brothers of Leclerc!

  32. Beauty is what describes the Leclerc Brothers commercial. When I first saw it I thought it was a National Geographic ad. JUST WOW!

    My vote is with the Leclerc Brothers.

  33. I agree with Michael Chickadee. Pass the tissue box please! :*)

    I vote for the Leclrec Brothers.

  34. The Leclerc Brothers commercial captures the multifaceted beauty of ALL of Michigan. They tie everything together magnificently bringing it back to the precious children of our future running joyfully through the fields. This is true quality.

    my vote goes to the Leclerc Brothers!

  35. I enjoyed the Leclerc footage and music. It’s got that beautiful, relaxed feel that makes me want to spend my vacation in Michigan!!!

  36. If this is what Michigan is all about then I’m packing my bags and and moving ASAP!

    My vote is for THE Leclerc Brothers!

  37. Watching The Leclerc Brothers Pure Michigan Ad has changed my life. The children running though the fields, riding off into the sunset and glories waterfalls made my heart skip a beat and a tear fall from my eye.

    My vote is for THE LECLERC BROTHERS!

  38. The ad the Leclerc Brothers did brought out strong, loving emotions of Pure Michigan for me. The innocence of the children running around, older people on horseback and the awesome water shots truly felt like a professional ad to me! I vote for the Leclerc Brothers hands down!!

  39. The Leclerc Brothers production really represents what Michigan is all about. I firmly believe, and so should you, that there are none better than the Leclerc video.

  40. I think the video by Phillip & Chris Leclerc is by far the most professional and eye-catching. Not only is it enjoyable to watch; it captures the beauty and sentiment without feeling “forced” or cheap. It is truly excellent.

  41. The Leclerc Brothers are masters of their trade. They have brought a level of professionalism, both in their presentation as well as their footage quality that non of the other shorts have. If this commercial is to be used for professional purposes my vote is with the Leclerc Brothers.

  42. I watched these films and was almost brought to tears when i saw the work Philip and Chris Leclerc were doing. It compares with the quality if not better than the TV ads we’re used to. My vote is Leclerc Brothers.

  43. I think Leclerc Brothers’ video was high above the rest!! And I must say, Jill Jack’s was cheap and definitely not professional enough for advertising. I’m disappointed in how many votes she’s getting!
    Leclerc Brothers for sure!!


  44. Leclerc Brothers caught my eye before the others. Definitely the most professional, beautiful and intriguing of the bunch! Great color and quality, wonderful way to represent Pure Michigan. My vote definitely goes to Leclerc Brothers.

  45. I was peeking over Esther’s shoulder while she played them all… um, some had some nice/decent photos but, there really was no competition. The Leclerc’s is best.

  46. Philip and Chris Leclerc’s blow the rest out of the water…none of the rest even came close. Amazing!

  47. Leclerc Brothers for sure! It is the only one bringing together fantastic quality, while also being beautifully artistic.

  48. The LeClerc brothers by far. Why would anyone select jill jacks? (No offense but I’m pretty sure my mom can put a slideshow together.)

  49. The only true video add here is the one by the Leclerc Brothers. By far the highest quality, and the only one I could see used in a professional environment. They have my vote!

  50. Certainly a wonderful song… but let’s be honest, friends of Jill Jack, a photo montage does not a video make.

  51. It’s great that Jill wrote a song and all, but this was a video contest let’s not forget…not a songwriting contest. There’s some great videos on here, but personally I could’ve done without the slideshows. Cheers to Justin, the Leclercs, Tanya, and Mark

  52. Jill’s the winner hand’s down. Listening to her song stirs up so many memories of trips all around the mitten. Makes me long to hit the road.

  53. Justin Mills took the time to not only come up with an interesting idea, he executed it well, too. Great job!

  54. Definitely Justin Mills. It’s original. It’s personal. It’s pure Michigan.

    Stock-art slide shows or stock footage don’t seem right under the tagline “Pure.”

  55. I think Jill Jack was the best with the music and pictures going together and it was very soothing. My vote is Jill Jack

  56. Gotta go with Justin Mills… he looks to be about the only one who didn’t use stock video footage.

  57. Jill Jack’s lyrics are just fantastic and the photography surely reflects what Michigan is all about. It took a lot of knowledge and efforts from different persons to make this video. My vote is for Jill.

  58. This video exemplifies Pure Michigan! Beautiful work Dee Carpenter and Heartwarming, down-home lyrics Jill Jack!

  59. As a musician, i spend every summer traveling around this great state. South, East, West to north…and I am always amazed by how beautiful this place is….This Video and Song capture the feeling for me completely…Five Stars for this effort and I hope to see it on TV soon…Billy Brandt

  60. Use to live in N. MI now in S. Jersey and do miss it!!! What a wonderful voice with super pictures. Ahhh the memories and the wish for another visit!
    Sounds like a vote here for Pure Jill Jack in Pure Michigan!!

  61. As a native of Michigan (Up North) and now a resident of South Louisiana, I really enjoyed this advertisement. Jill’s music with the pictures compliment each other well. This ad not only brings back fond memories, but compels me to visit Michigan. Great work!!

  62. This song was written from the heart , from someone who’s very soul speak’s of her experience’s in this beautiful State.The photography depict’s the essence of the Michigan we who live here are priviledged to know personally. My vote is for Jill Jack.

  63. This song was written from the heart , from someone who’s very soul speak’s of her experience’s in this beautiful State.The photography depict’s the essence of the Michigan we who live here are priviledged to know personally.

  64. Great job capturing the spirit that exemplifies all the wonderful qualities of this state we are so fortunate to live in Jill. It touches my heart.
    It’s pure Michigan!

  65. Jill Jack’s is the strongest. The others are pretty, Jack’s is more assertive and convincing.

  66. Jill gets my vote to. I have thought that this song would be perfect to promote our state since the first time I heard it.

  67. All the videos are great! But I like Mark Boardman’s the best. It conveys the feeling of Pure Michigan nicely and is the perfect length for a commercial – anything longer tends to lose my interest. I also like the kid stomping in the puddle.

  68. Jill’s voice and the “Pure Michigan” video fit like a hand in a glove. They absolutely deserve to be together.

  69. Jill Jack’s video isn’t just good; it is quintessentially Michigan. Jill is an embodiment of every thing that is wonderful about our State. Jill is Michigan

  70. Jill Jack/Deanna Carpenter gets my vote…hands
    down! The song and photos capture the true essence of
    Pure Michigan. It’s perfect.

  71. The ad by Jill Jack and Deanna Carpenter is my favorite. It really represents what Michigan is all about!

  72. Like the images in video, Jill is pure Michigan and represents everyone/everything Michigan the best!!

  73. Jill Jack has the best video! She is a Michigan songwriter and shows what true Michigan talent is all about.

  74. Jill’s song and video are by far the best. They touch all the fabulous nooks and crannies of Michigan and make us realize just how great our state is and how lucky we are to live here.

  75. I vote for the Jill Jack/Deanna Carpenter video. The song is perfect,and the photos would make me want to visit if I didn’t already live here!

  76. Jill Jack gets my vote hands down! She’s a Pure Michigan lady! Beautiful job — thank you!!

  77. I vote for Jill Jack. She and Dee have put what I think of “Michigan” into music and pictures. I will be forwarding this to my friends, family and family out of town for votes and tourists. Thanks Jill Jack for the music and Thanks Dee for those fabulous photographs!

  78. Jill Jack Jill Jack Jill Jack I LOVE JILL JACK’S MUSIC!!!!! I’m her self-proclaimed favorite fan/ friend!!! The video does Michigan and her proud. My vote is for JILL JACK!!!!!

  79. Jill Jack’s video is incredible. Hands down it is far and away the best of the video’s submitted!!!

  80. I liked two videos here, Mark Boardmans and Jill Jacks, but my favorite is Jill Jacks video…..its Pure Michigan!

  81. The Jill Jack Video is truly outstanding and the perfect tool to promote the State of Michigan.

  82. Jill Jack IS Pure Michigan! What a great video. Thank you Jill for helping Michigan’s Pure Michigan Campain.

  83. The others are OK, but casting my vote for the Jill Jack video. She covers so much more of what Michigan has to offer.

  84. I vote for the Jill Jack video. Incredible song and beautiful imagery. It makes me want to head North right now!

  85. These are absolutely outstanding, I don’t think I could pick one of those videos, they are so wonderful. That song ought to be recorded – it is just beautiful. Talented people in Michigan.

  86. Philip & Chris, You totally knocked it out of the park! I was sitting there thinking about how much I wanted to go to Michigan… and I have lived here my entire life. Perfect. Absolutely perfect. Thank you!

  87. It made me miss home…and reminds me why even after 15 years away i still realize when I say home I mean Michigan.

  88. I love the Jill Jack video! The song is great and the pictures are such a good representation of Michigan.. Good job, ladies! :)

  89. My favorite is the Jill Jack video. What an awesome song & beautiful montage of Michigan photos!

  90. OMG these ads are fantastic! The one thing that shines through is how much they love our state….

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