There Is No Place Like Home

We are very excited to share the news of the brand new Pure Michigan Living with you.  Our good friend and colleague, Joe Borgstrom, explains what the movement is about, and how you can help promote Michigan as not just a travel destination, but as a place to call home.

Pure Michigan Living

For the last few years, we here in Michigan have been given goose bumps listening to Tim Allen’s voiceovers of breathtaking images depicting our state in the fantastic “Pure Michigan” commercials. These commercials went national last year and introduced many people across the country to our great state. My friends and family who’ve never experienced Michigan all asked me the same question: “Does it really look like that?” The answer resoundingly is YES!

This campaign has done so much to elevate not only Michigan in the minds of travelers, but has given our residents a much needed ego boost in the midst of the constant onslaught of bad news. We at the Michigan State Housing Development Authority (MSHDA) wondered if there was a way to take that pride and use it to promote our state as a place not just to bring your business or your family on vacation, but as a place to live?  Thankfully, our partners at the Michigan Economic Development Corporation’s Travel Michigan felt the same.

Today, we proudly launch, dedicated to covering good news and quality of life stories about our great state. As a part of our launch, we are asking residents of Michigan to share their stories of why they choose to live in Michigan. This “Choose Michigan” campaign seeks to collect 1,000 stories over the next week. Two lucky submissions will be randomly selected and awarded one of two great Michigan getaways donated by Crystal Mountain Resort & Spa of Thompsonville and the Westin Book Cadillac of Detroit.

We hope you share your story of why you Choose Michigan as the place for you to live your life!

Follow Pure Michigan Living on Twitter and become a fan on Facebook to show your support and share your stories with them.  And be sure to leave a comment below to let us know what you think of this new movement!

We hope you are as excited as we are to see Pure Michigan Living take off.  If you are a Michigan resident, please consider submitting your story, and let people know why you have chosen to stay here.

Joe Borgstrom is the Director of Specialized Technical Assistance & Revitalization Strategy for the Michigan State Housing Development Authority. Joe oversees the Michigan Main Street Center @ MSHDA as well as the new Pure Michigan Living program. He lives in East Lansing with his wife Kirsten and two kids, Kate and Jack.


5 thoughts on “There Is No Place Like Home

  1. As a young professional living and working in Michigan, I honestly can say that I do not see myself living anywhere else in the country. I have had the opportunity to travel to different locations throughout Michigan and have realized everything that this great state of ours has to offer. My only hope is that the rest of Gen-Y and younger have the opportunity to do the same – get out and experience the different cities, the outdoors, the lakes, rivers and beaches that make up our great state! Enjoy the 4 very unique seasons – spring with cherry blossoms and tulips, summers full of beach time and festivals, fall colors and back road trips, and winter’s are a snowsports enthusiasts dream.
    If you live in the state, get out and enjoy what we have! If you’re planning to visit, come and see for yourself, what this state is all about.

  2. I am born and raised in Michigan and think that your PURE MICHIGAN ads are the greatest thing that has happened to us since the auto. We are professional geographers and have traveled the entire 50 states all but 2 prov. of Canada, Mexico, and most of central America and “There is no place like my MICHIGAN! thank you and I will come up with some good stories …

  3. [...] This post was mentioned on Twitter by Michigan Main Street, Michigan Main Street, Michael Zukewich, tverma29, Joseph Crockett and others. Joseph Crockett said: RT @PureMichigan: No place like home! Want to know more? New guest blog on #PureMichigan Connect: (via @puremichliving) [...]

  4. So glad to see this site. We’re a Michigan mortgage lender who’s also trying to make a difference here. Michigan isn’t only a great place to live, but a grreat place to buy a home and raise a family.

  5. Social comments and analytics for this post…

    This post was mentioned on Twitter by puremichliving: Want to know more about @puremichliving? Check out our guest blog on #puremichigan connect:

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