Unveiled: The Pure Michigan Fall 2014 Billboards and Bus Wraps

With the blue and green hues of summer shifting soon to the vibrant colors of autumn, we’re excited to launch the season’s fall advertising campaign. Comprised of television, radio and billboard ads, the campaign features 13 partners and will air regionally and statewide through October 1.

We wanted to give you a sneak peek at some of the ads you’ll be seeing on billboards across the state (and beyond) starting as early as this week. The Pure Michigan-branded buses can be seen in Chicago throughout the season.

Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.






Lake SuperiorScreen Shot 2014-08-27 at 10.42.49 PM

Lake PlumbagoScreen Shot 2014-08-27 at 10.43.10 PM

Au SableScreen Shot 2014-08-27 at 10.43.29 PM

Interested in learning more about fall in Michigan? Order your free copy of the Pure Michigan Fall Travel Guide online today at michigan.org.