18 Things You Didn’t Know About Bronner’s – The World’s Largest Christmas Store

‘Tis the season all year long at Bronner’s CHRISTmas Wonderland, the World’s Largest Christmas Store® in Frankenmuth, Michigan. Open 361 days of the year, Bronner’s brings the warmth and wonder of the Christmas season to guests year round. Wayne Bronner, president and CEO of Bronner’s CHRISTmas Wonderland lists 18 things you may not have known about the World’s Largest Christmas Store. 

1. More than 350 decorated Christmas trees are beautifully displayed in Bronner’s salesroom.

2. Decorations and gifts from 70 nations can be found at Bronner’s.

3.  Bronner’s carries over 150 styles of nutcrackers.

4.  Bronner’s artists personalize over 100,000 ornaments annually. One of Bronner’s ornament artists has personally handpainted nearly ½-million ornaments during her 25 years at Bronner’s. Approximately 50% of the glass ornaments sold are Bronner’s own designs.

5. If all the light sets sold in one year at Bronner’s were stretched out in a continuous line, they would span approximately 530 miles.

6. Movie star John “the Duke” Wayne ordered a Santa suit from Bronner’s by telephone on December 15, 1976.

7. Sports figures who have visited Bronner’s include former University of Michigan football coach Bo Schembechler, Detroit Tigers’ owner Tom Monaghan (who arrived at Bronner’s in his Domino’s Pizza helicopter!), former Tiger pitcher Milt Wilcox, former Tiger catcher Lance Parrish, former Tiger outfielder Willie Horton, race car driver Al Unser, Jr., “Mr. Hockey” Gordie Howe, and Detroit Redwing Sergei Fedorov.

8. Celebrities who have visited Bronner’s recently include former Michigan Governor John Engler and First Lady Michelle with triplet daughters; former Michigan Governor James Blanchard; Olympic Gold Medalist Dorothy Hamill; vocalists Little Jimmie Dickins, Jim Nabors, Pat Boone, Marie Osmond, Anita Bryant, Andy Williams, the Lennon Sisters, the Lettermen, Ted Nugent, the Ink Spots, Faith Hill, Twila Paris and sister Starla, and Ana Cani; television’s Dave Coulier of “Full House“; First Lady Laura Bush; and actresses Polly Bergen and Cindy Williams.

9. Bronner’s was the first recipient of the worldwide Golden Santa Claus Award in February, 1986, at the Nuremberg International Toy Fair in Germany. The annual award is presented for “creativity and new ideas in the Christmas business as well as for set-up and presentation of Christmas articles.”

10. Bronner’s electric bill averages $1,250.00 per day.

11. Beamer the Bronner Star was born in 1999, becoming Bronner’s mascot.

12. Bronner’s online store offers appoximately 3,000 items for purchase.

13. The overall size of Bronner’s building is 320,000 sq. ft. (approx. 7.35 acres or 5.5 football fields of space) with 96,000 sq. ft. (2.2 acres 1.7 football fields of space) devoted to the salesroom.

14. Approximately 100,000 outdoor Christmas lights illuminate Bronner’s grounds every evening throughout the year.

15. Christmas Lane, Bronner’s own thoroughfare, is 1/2-mile long.

16. Bronner’s giant outdoor Santa towers 17 feet and the giant snowman is 15 feet tall.

17. The weekend after Thanksgiving is Bronner’s busiest of the year with as many as 50,000 guests.

18. Over two million guests come to Bronner’s annually.

Have you visited Bronner’s CHRISTmas Wonderland in Frankenmuth? Tell us about your experience! 

Read more Bronner’s fun facts here

Wayne Bronner is the president and CEO of Bronner’s CHRISTmas Wonderland, located in Frankenmuth, Michigan. He has overseen the day-to-day operations of the World’s Largest Christmas Store since 1998. Bronner’s is a multifaceted business that includes a brick-and-mortar business, online sales, commercial accounts, catalog sales, and resale and custom ornament accounts. 

A Pure Michigan Christmas All Year Long at Bronner’s

On today’s blog, Lori Libka from Bronner’s CHRISTmas Wonderland gives an overview of the World’s Largest Christmas Store.

“It’s the most wonderful time of the year” all year long at Bronner’s CHRISTmas Wonderland, the World’s Largest Christmas Store® in Frankenmuth, Michigan. Open 361 days of the year, Bronner’s brings the warmth and wonder of the Christmas season to guests all year long.

Bronner’s late originator, Wally Bronner, a sign painter and window dresser in the mid to late 1940s, began providing cities and businesses with Christmas decorations upon request in the early 1950s. Requests for home holiday décor soon followed, and the year-round Christmas decorations business was born.

Bronner’s CHRISTmas Wonderland’s first year-round location, a downtown structure built by Wally’s father, quickly expanded to two additional buildings. In 1977, Bronner’s moved to its current location, 25 Christmas Lane, where it continued to expand.

Bronner’s features over 50,000 trims and gifts for all seasons, reasons and budgets. Half of Bronner’s items sell for under $10, and two thirds sell for under $20. Guests to Bronner’s can find an ornament to commemorate most any occasion from over 6,000 ornament styles available. Many ornaments can be personalized at no additional cost. Customer service can put together a beautiful ornament gift box in celebration of a wedding, anniversary, birthday, retirement, new baby, or other special occasion. Friends unable to make a visit to the Frankenmuth store can shop Bronner’s online at www.bronners.com, where Christmas lights, trees, wreaths, ornaments, stockings, tree skirts, collectibles, Nativity scenes, home décor, outdoor décor and more are available.

Nearly two million guests visit Bronner’s CHRISTmas Wonderland annually from around the world. Bronner’s and Frankenmuth  make a popular summer vacation destination and a must-see attraction during the months leading up to Christmas. Bronner’s salesroom, the size of 1.7 football fields (2.2 acres), is filled with displays featuring over 300 decorated trees and more than 700 animated and fiberglass figurines. Approximately 100,000 lights illuminate Bronner’s half-mile long Christmas Lane every evening for guests’ enjoyment.

A visit to Bronner’s CHRISTmas Wonderland isn’t complete without a stop by the Silent Night Memorial Chapel. A replica of the original chapel in Oberndorf, Austria, where “Silent Night” was first sung in 1818, Bronner’s chapel was dedicated in 1992. A tribute of thankfulness to God from Wally and Irene Bronner and family, the memorial chapel is open daily for visitation and meditation. The Bronner family will host a Christmas-carol sing-along Thursday and Friday, December 22 and 23, from 1:30 p.m. to 2 p.m. in Bronner’s program center in section 2. On Saturday, December 24, from 3 p.m. to 3:15 p.m., a member of the Bronner family and guest guitarist will lead the singing of “Silent Night” in Bronner’s Silent Night Memorial Chapel. The public is invited to attend.