Cosmin Ghiurau, a native Metro-Detroiter who began his career at General Motors, returned to his roots this week to get a first look at what’s happening at the 2013 North American International Auto Show (NAIAS). Below he fills us in on his experience and shares tips for navigating the show floor.
Will you be attending NAIAS this year? See the bottom of this post for your chance to win free tickets to the show!
The beginning of the year marks a magical time for Michigan and the Motor City of Detroit. It is a crowning time where a diverse set of people come together to converge on an emotional and aspirational product, the automobile. A moment where auto manufacturers, suppliers, press, both domestic and international coalesce with the true customer, you and I, to share with us their finest product, technology and dreams to come.
As someone that has lived almost their entire life in the Metro-Detroit area and for the past few years have relocated to the Dallas area, it is always refreshing to get an opportunity to come back to my home State of Michigan and especially the Metro-Detroit area. It is amazing to see the revitalization of the Detroit area during the past couple of years and how the automotive industry is seeing great signs of a tremendous comeback. The 2013 North American International Auto Show is evidence of this turnaround as it is laden with amazing new products with a clear focus on electrification of cars and a great deal of emphasis on smaller cars that fit the lifestyle of families.
Having an opportunity to be part of the Preview Week for the first time, it was great to get up close and personal with many of the new products, designers, engineers, and stories behind many vehicles. No matter what brand your loyalty is, this Auto Show will not disappoint. With an Auto Show so impressive, there were a few things along the way that I learned which helped me navigate and absorb as much as possible from every exhibit. Hopefully the following tips will help you and everyone that attends this Auto Show to fully experience the products that are on display.
To start things off, one thing is clear. Make sure to dedicate at least 6-8 hours at the Auto Show. Depending on your pace, this is a safe time to ensure you are able to take advantage of all that the Auto Show has to offer.
Tip 1 – Clothing
Before heading out to Cobo Hall, depending on the weather make sure you are prepared to leave behind some clothes at the coat check or in your car. With the combination of the cold January days in Michigan together with the long walk through the show floor, some people fail to realize is that it really requires lighter clothing.
As mentioned earlier, if you will be there for 6-8 hours, comfortable shoes are an absolute must. Most exhibits and walkways have carpeting to ease the feet; however nothing will replace comfortable shoes. While you are there, a trend is to bring your wearable technology such as the Nike Fuel band or FitBit products. This way you can measure your effort as well.
Tip 2 – The route
Once you enter the Auto Show make sure you grab a map of the floor space. Many people will first go to their favorite brand or the exotic cars that are there. Whatever the first stop is, make sure to map out the exhibits you plan to attend. If you don’t have a map, you will realize that you are going in circles really fast. One thing I noticed about this year’s Auto Show is that the brands are consolidated and the walk ways are well placed to go on a circle route and end up in the middle with the exotic and performance cars.
Tip 3 – The Food
If you will be there for most of the day, water is important to have with you at all times. There should be water vending machines throughout Cobo Hall and at concession stands. The food is adequate for this type of event, so be planned to have an appetite after all of the walking. Once again, water is extremely important so make sure to come prepared to buy enough.
Tip 4 – Your Tech
Auto Shows are a perfect opportunity to bring out your camera and video camera to capture memories. Make sure you are courteous to others as they take photos and more than likely you will get many requests to take a photo for someone. You will see DSLR Cameras, point and shoot cameras, and more and more people just using their smart phone camera.
One element I cannot stress enough is to make sure that you have a portable battery charger. Outlets are few and far in between, so I wouldn’t rely on them. For smart phones a portable battery charger is critical. These chargers can charge a smart phone battery to full capacity multiple times over. So make sure prior to arriving at the Auto Show you stop by a local electronic retailer to pick one up. Taking all of the photos and videos, will be a drain on your smart phone. As in most show floors carrier reception is spotty so this will add additional drain on the battery. A perfect companion is the portable battery charger. It is worth every penny.
Tip 5 – Pace yourself
As a final tip, make sure to pace yourself. If you are like me and want to spend a little extra time in the exhibit of your favorite brand or talking to representatives and inquiring about availability and price, pace yourself. Stop and rest. Before you know it you are walking for a few hours and you become exhausted to the point of missing out on a lot of great vehicles. Follow your route that you planned. Stay hydrated. Take time with the products.
To wrap things up, the 2013 North American Auto Show is a tradition for many in the Detroit Metro area and the entire region. It is a place where parents and kids can experience their dream cars. This Auto Show will not disappoint. Especially if you can survive it with these helpful tips and create memories for yourself and family. It truly is a unique Michigan experience that is open to all.
Mr. Ghiurau has a unique background in Business, Marketing and Technology with a Creative acumen. He is a native Metro-Detroiter who began his career in the Styling Studios at General Motors in Warren after finishing at College for Creative Studies in Detroit. He founded a Troy, Michigan based business, and has led digital and social media marketing for agencies and Fortune 500 brands. Learn more at cosguru.com or follow him on Twitter at @cosguru.
Do you want to score free tickets to NAIAS in Detroit? Simply tell us in the comments section below why you want to go to the Auto Show and which 3 people you would take with you. We’ll then select one lucky winner at random to win four tickets to the show. To be eligible, simply submit your comments (along with your email address) by this Thursday, January 17th at 11:59 p.m. EST. We’ll contact the winner Friday morning using the email address provided (we won’t share it or sell it to anybody). UPDATE: This contest has ended. The winner has been selected and contacted via email with their prize. Thank you everyone for the comments!