Become a “Brewsader” with the Grand Rapids Beer City Passport

Grand Rapids is many things- one of USA TODAY’s Top Ten Best Beer Towns, #6 on Livability’s 10 Best Beer Cities, and the winner of the Beer City USA vote in the final year of the competition in 2013.  It can now add ‘Home of the Brewsader’ to that list of accolades as Experience Grand Rapids pilots GR’s first ever Beer City Passport experience.

What’s a “Brewsader”?

Front Cover TM

Brewsader is a brand new term coined by the inventors of the passport.  It refers to a person who is an advocate, enthusiast, and imbiber of great beer, on a never ending quest for the perfect brew.  This has come to describe not just locals, but also the 13,000 annual visitors coming to the city annually just for beer.

“Beer tourism has been a key contributing factor in the tourism growth we have seen the past few years,” said Janet Korn, CTA, Senior Vice President of EXGR. “The Beer City Passport will give beer enthusiasts a new way of documenting and experiencing the Grand Rapids beer scene.”  Brewsader status is earned during the completion of the Beer City Passport challenge.

How does the Passport do this?

The passport, which is actually passport-sized, includes 35 pages of valuable Beer City information.  Visitors can see what area hotels offer as Beer Experience Packages, how to brewery hop responsibly, and where some of GR’s finest beers can be found.

There are 23 participating breweries marked on the passport and the challenge is to visit 8 of them by October 2016.  As you taste and try new breweries, you will get your passport stamped by your brewer/pubtender/server!  With eight stamps, Brewsaders can either mail in their passport information sheet or visit the GOSite in the Downtown Destination Neighborhood to exchange the Brewsader page for a t-shirt!

T Shirt TM

5 Things to know about the Beer City Passport:

1. It’s free!  You can pick one up starting Monday, October 19th at any participating brewery or at the GOSite in downtown GR.

2. Participants must be aged 21 and up and can all receive a free Brewsader t-shirt after visiting just 8 out of 23 breweries on the map.

3. The enthusiast’s app Untappd has released a Brewsader badge for any beer lover who drinks five GR area brews.

4. The Beer City Passport pairs wonderfully with the Beer City Ale Trail Map- this map is a comprehensive look at the craft beverage locations all over West Michigan!

5. Grand Rapids is the perfect place to start or continue your never ending quest for the perfect brew- Go forth and enjoy the craft beer this city has to offer!

Beer city map

What do you love most about Grand Rapid’s beer scene?

Three Reasons Not to Miss Pure Ludington This Fall

Ludington is a timeless treasure and it provides something special in the fall. Enjoy beautiful fall colors, explore the Big Sable Lighthouse or indulge in a Michigan craft beer, it’s an ultimate Pure Michigan getaway.

1. Fall is a season of value in Pure Ludington. And we aren’t just talking small savings. We are talking 50% off a second night stay at a dozen hotels, motels and bed & breakfasts in the Ludington Area. Combine that not-to-miss deal with breathtaking sunsets and ample places to enjoy the crisp fall air and you have yourself the perfect fall getaway.

A perfect way to see the sunset! Photo courtesy of Ludington CVB.

A perfect way to see the sunset! Photo courtesy of Ludington CVB.

2. Michigan. Craft. Beer. Enough said right? Ludington is home to very popular Michigan craft beer stops; Jamesport Brewing Company and of course, The Mitten Bar. While both will have their share of autumn inspired brews on tap and hot music to boot, there is one other reason craft beer lovers will want to visit Ludington; Octoberfest in downtown Ludington! Brought to you by Bell’s Brewery in Kalamazoo, Mich, the brewery partners with downtown Ludington to bring you a two-day music festival and some of their top brews. Mark your calendars for October 9th & 10th for cool brews and hot beats featuring bands like The Rev. Peyton’s Big Damn Band, Levi Britton, Afro Zuma, K Jones & The Benzie Playboys and Awesome Distraction. Tickets are on sale now!

Enjoying a beautiful Fall day. Photo Courtesy of Todd Reed.

Enjoying a beautiful Fall day. Photo Courtesy of Todd Reed.

3. Endless opportunities and ways to enjoy the beautiful fall colors. Ludington is home to one of Michigan’s most popular state parks, which one of few that are open year round. The Ludington State Park boasts more than 37 miles of trails that visitors can choose to enjoy hiking, biking, paddling or fishing all of which are spectacular ways to quench your thirst for adventure and take in the beautiful canopies of vibrant autumn colors. Driving tours and Cultural Trails through country roads provide great opportunities to take a detour and explore more of Mason County’s beautiful fall sights.

A family enjoying biking on a Pure Michigan fall day. Photo courtesy of Ludington CVB.

A family enjoying biking on a Pure Michigan fall day. Photo courtesy of Ludington CVB.

What is your favorite fall activity to do in Lundington?

For more travel information about the Ludington Area, visit PureLudington.com or call 800.542.4600 and request your free travel guide to the Ludington Area!

Brandy Henderson-headshotBrandy Henderson is a Ludington native and Michigan enthusiast. She enjoys kayaking at the Ludington State Park, Michigan craft beer and sharing her love of all things Ludington with people. Follow her and others who #loveludington on Instagram!

 

 

Celebrate Summer at the Mt. Pleasant Craft Beer Festival

Summer time kicks off in Mt. Pleasant, MI with the 2nd Annual Mt. Pleasant Craft Beer Festival! Hosted in downtown Mt. Pleasant, the craft beer festival brings together thousands of people with one common interest: the love of craft beer.

IMG_3090

The Mt. Pleasant Craft Beer Festival launched in 2014 and became an instant success, yet the idea of the festival was not new to the city of Mt. Pleasant.

“The City of Mt. Pleasant was planning on hosting a Craft Beer Festival a couple of years ago and things couldn’t get off the ground. The Mt. Pleasant Jaycees saw an opportunity to step up and we decided to take on the project last year,” says Brian Wieferich, co-chair of the festival committee, “We planned the Craft Beer Festival as a fun, educational event, and the proceeds raised are poured right back into the community to go toward various charitable causes.”

The festival features craft breweries from all over the state including New Holland Brewing Company, Shorts Brewing Company, and Mt. Pleasant’s local brews such as Mountain Town Brewing Company. Samples will including an array of beers and ciders. “Also this year, we will have four food vendors within the Festival area, so there will be plenty of options for food! We will have a photo booth and various merchandise vendors as well,” says Wieferich.

IMG_3117

The Mt. Pleasant Craft Beer Festival is a fun and safe way to enjoy local craft brews. The festival will be held on June 6th and take place in Jockey Alley parking lot, behind Max & Emily’s Eatery in Downtown Mt. Pleasant. Spend the weekend with beer, live music, food and friends.

Plan your stay at MountPleasantWow.com.

For more information about the participating breweries, food vendors, or ticket pricing visit mpbeerfest.com.