Become a “Brewsader” with the Grand Rapids Beer City Passport

Grand Rapids is many things- one of USA TODAY’s Top Ten Best Beer Towns, #6 on Livability’s 10 Best Beer Cities, and the winner of the Beer City USA vote in the final year of the competition in 2013.  It can now add ‘Home of the Brewsader’ to that list of accolades as Experience Grand Rapids pilots GR’s first ever Beer City Passport experience.

What’s a “Brewsader”?

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Brewsader is a brand new term coined by the inventors of the passport.  It refers to a person who is an advocate, enthusiast, and imbiber of great beer, on a never ending quest for the perfect brew.  This has come to describe not just locals, but also the 13,000 annual visitors coming to the city annually just for beer.

“Beer tourism has been a key contributing factor in the tourism growth we have seen the past few years,” said Janet Korn, CTA, Senior Vice President of EXGR. “The Beer City Passport will give beer enthusiasts a new way of documenting and experiencing the Grand Rapids beer scene.”  Brewsader status is earned during the completion of the Beer City Passport challenge.

How does the Passport do this?

The passport, which is actually passport-sized, includes 35 pages of valuable Beer City information.  Visitors can see what area hotels offer as Beer Experience Packages, how to brewery hop responsibly, and where some of GR’s finest beers can be found.

There are 23 participating breweries marked on the passport and the challenge is to visit 8 of them by October 2016.  As you taste and try new breweries, you will get your passport stamped by your brewer/pubtender/server!  With eight stamps, Brewsaders can either mail in their passport information sheet or visit the GOSite in the Downtown Destination Neighborhood to exchange the Brewsader page for a t-shirt!

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5 Things to know about the Beer City Passport:

1. It’s free!  You can pick one up starting Monday, October 19th at any participating brewery or at the GOSite in downtown GR.

2. Participants must be aged 21 and up and can all receive a free Brewsader t-shirt after visiting just 8 out of 23 breweries on the map.

3. The enthusiast’s app Untappd has released a Brewsader badge for any beer lover who drinks five GR area brews.

4. The Beer City Passport pairs wonderfully with the Beer City Ale Trail Map- this map is a comprehensive look at the craft beverage locations all over West Michigan!

5. Grand Rapids is the perfect place to start or continue your never ending quest for the perfect brew- Go forth and enjoy the craft beer this city has to offer!

Beer city map

What do you love most about Grand Rapid’s beer scene?

Three Reasons Not to Miss Pure Ludington This Fall

Ludington is a timeless treasure and it provides something special in the fall. Enjoy beautiful fall colors, explore the Big Sable Lighthouse or indulge in a Michigan craft beer, it’s an ultimate Pure Michigan getaway.

1. Fall is a season of value in Pure Ludington. And we aren’t just talking small savings. We are talking 50% off a second night stay at a dozen hotels, motels and bed & breakfasts in the Ludington Area. Combine that not-to-miss deal with breathtaking sunsets and ample places to enjoy the crisp fall air and you have yourself the perfect fall getaway.

A perfect way to see the sunset! Photo courtesy of Ludington CVB.

A perfect way to see the sunset! Photo courtesy of Ludington CVB.

2. Michigan. Craft. Beer. Enough said right? Ludington is home to very popular Michigan craft beer stops; Jamesport Brewing Company and of course, The Mitten Bar. While both will have their share of autumn inspired brews on tap and hot music to boot, there is one other reason craft beer lovers will want to visit Ludington; Octoberfest in downtown Ludington! Brought to you by Bell’s Brewery in Kalamazoo, Mich, the brewery partners with downtown Ludington to bring you a two-day music festival and some of their top brews. Mark your calendars for October 9th & 10th for cool brews and hot beats featuring bands like The Rev. Peyton’s Big Damn Band, Levi Britton, Afro Zuma, K Jones & The Benzie Playboys and Awesome Distraction. Tickets are on sale now!

Enjoying a beautiful Fall day. Photo Courtesy of Todd Reed.

Enjoying a beautiful Fall day. Photo Courtesy of Todd Reed.

3. Endless opportunities and ways to enjoy the beautiful fall colors. Ludington is home to one of Michigan’s most popular state parks, which one of few that are open year round. The Ludington State Park boasts more than 37 miles of trails that visitors can choose to enjoy hiking, biking, paddling or fishing all of which are spectacular ways to quench your thirst for adventure and take in the beautiful canopies of vibrant autumn colors. Driving tours and Cultural Trails through country roads provide great opportunities to take a detour and explore more of Mason County’s beautiful fall sights.

A family enjoying biking on a Pure Michigan fall day. Photo courtesy of Ludington CVB.

A family enjoying biking on a Pure Michigan fall day. Photo courtesy of Ludington CVB.

What is your favorite fall activity to do in Lundington?

For more travel information about the Ludington Area, visit PureLudington.com or call 800.542.4600 and request your free travel guide to the Ludington Area!

Brandy Henderson-headshotBrandy Henderson is a Ludington native and Michigan enthusiast. She enjoys kayaking at the Ludington State Park, Michigan craft beer and sharing her love of all things Ludington with people. Follow her and others who #loveludington on Instagram!

 

 

Give the Gift of Michigan Craft Beer and Brewery Related Swag

Do you have a craft brew enthusiast on your shopping list? Today, our guest blogger from the Michigan Brewers Guild shares a few ideas for spreading holiday cheer with Michigan craft beer.

Photo via Michigan Brewers Guild

Photo via Michigan Brewers Guild

Chances are you have a craft beer lover (or two) on your holiday shopping list. This year, give the gift of Michigan beer, while also supporting locally-owned businesses and the state’s overall agricultural industry.

Stop in your local microbrewery or brewpub and pick up a growler, four- or six-pack of a seasonal brew and build your own gift basket with a selection of brewery swag like stickers, buttons, t-shirts, home décor, bottle openers, gift cards and other unique stocking stuffers. A membership in the pub’s “mug club” would also be a nice offering.

Many retail outlets around the state also feature Michigan-made brews, including 12-bottle variety packs or build-your-own-six-pack options which provide a more personal touch to your gift giving.

BEERGEARMichigan Brewers Guild Enthusiast Memberships also make great gifts, providing a year of benefits like pre-sale dates for the four official festivals and one hour early admission to each, dollar-off pint options at participating breweries, special brewery tours and an official Enthusiast t-shirt — all for just $45. Shop online at MiBeer.com for a variety of logoed items from the Michigan Brewers Guild. You’ll find everything from apparel, backpacks, tote bags, drinkware, eyewear, flags, license plates, beach balls, bottle openers, patches, pins, stickers, tin tackers, umbrellas and more.

A handful of books dedicated to Michigan beer can also be found to enhance a gift pack, including the Beervangelist’s Guide to the Galaxy: A Philosophy of Food & Drink by New Holland Brewing Company’s Beervangelist Fred Bueltmann; Art in Fermented Form: A Manifesto by New Holland Brewing Company’s Brett VanderKamp; Ann Arbor Beer: A Hoppy History of Tree Town Brewing by David Bardallis; and Michigan’s Best Beer Guide by Kevin Revolinski.

At Meijer, look for a 2015 calendar focused on a dozen Michigan breweries or head over to the Pure Michigan store for one of their logoed 15-ounce beer mugs. For video fans, DVDs of the inaugural season of the Great American Brew Trail featuring Amy Sherman as well as The Michigan Beer Film from Rhino Media are also great gifts.

Pure Michigan Boomba

The Michigan Brewers Guild was formed in 1997 and held its first festival in July 1998. Today, the Guild hosts four festivals dedicated exclusively to Michigan craft beer produced by its nearly 140 member breweries. The Guild exists to unify the community of brewers, to increase the sale of Michigan Craft Beer, to contribute culturally and economically throughout the state, and to monitor and assure a healthy brewing industry.

By working collaboratively with proponents of craft beer, we strive to achieve a 10% share of all beer sold in Michigan by producing world-class events, increasing public awareness, educating consumers, and encouraging responsible consumption. Michigan ranks #5 in the nation for the number of craft breweries – thus supporting its claim as “The Great Beer State”.

Dianna Stampfler is the president of Promote Michigan and is the publicist for the Michigan Brewers Guild.