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Win the 2013 Official Michigan Pace Car at Michigan International Speedway

April 2, 2013

Four Michigan companies are working together to give a lucky NASCAR fan the Michigan International Speedway (MIS) – NASCAR pace car! We’ve teamed up with MIS, Ford Racing and Quicken Loans to give someone the chance to win a Ford Fusion Energi, which will be used during this year’s Quicken Loans 400 and Pure Michigan 400 NASCAR Sprint Cup race at MIS.

As part of the MI Pace Car Sweepstakes, one lucky fan’s name will be randomly drawn each month (now through July) and entered as a finalist to win the Grand Prize. In addition to the chance to drive away in the car, these four monthly winners will receive the following:

One month’s mortgage payment, courtesy of Quicken Loans
A Pure Michigan vacation with a four-night stay at one of the following hotels in Michigan: Holiday Inn and Suites in Ann Arbor, JW Marriott in downtown Grand Rapids, Shanty Creek Resort in Traverse City and Grand Hotel on Mackinac Island
A MIS VIP Package – two passes to the Champions Club presented by CP Federal Credit Union, one MISCamping.com Graves Farm campsite, one MIScamping.com RV Rental, two cold garage passes and two pace car rides on August 17

A fifth finalist will be selected in prerace during the Pure Michigan 400.

See additional details on michigan.org, or visit www.mipacecar.com by July 31, 2013 to enter! Fans may also enter onsite at the Fan Plaza at any Michigan International Speedway NASCAR race.

If you were the Grand Prize winner, where would you take the pace car for its first ride? Let us know in the comments section below!

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Announcing the Pure Michigan 400 Mustang Sweepstakes

April 12, 2012

in Events

You could be driving home from the Pure Michigan 400 NASCAR Sprint Cup Series race this summer in a custom-made Roush Mustang as part of a partnership between Pure Michigan, Roush Fenway Racing and Michigan International Speedway.

As a part of the sweepstakes, two 1^st prize winners will receive a trip for two to the Pure Michigan 400 at Michigan International Speedway with transportation, accommodations, tickets and pit passes for the three-day race weekend included. These two winners will be finalists in the Grand Prize drawing for the Pure Michigan 400 Roush Mustang, with one additional finalist being selected onsite during race weekend.

Two hundred second prize winners will receive two tickets and pit passes for the Pure Michigan 400 race weekend, August 17-19 at MIS.

The sweepstakes was announced today with help from 2011 NASCAR Nationwide Series champion Ricky Stenhouse Jr., who will be driving the No. 6 Pure Michigan Ford Mustang in the Nationwide Series Race this Friday, April 13 at the Texas Motor Speedway in Fort Worth.

We’ll be taking the custom-made Roush Mustang to events throughout the state and region this spring and summer, so be sure to look out for it!

To enter, visit michigan.org/mis now through Monday, August 6!

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2012 North American International Auto Show Preview

January 10, 2012

in Events,Southeast

The 2012 North American International Auto Show opens to the public this weekend in Detroit, where you can check out more than 500 vehicles on display. The public event runs from January 14 – 22. Be sure to check out the Pure Michigan booth on the first floor of the show and head down a level to visit the Pure Michigan Ride and Drive Track–a quarter-mile indoor ride-and-drive test track surrounded by landscaped and forested terrain, where visitors can take a ride in electric and hybrid vehicles. We’ll have more on Pure Michigan at the show later this week.

Today, check out a quick summary of new vehicles and announcements from Detroit’s big three automakers – General Motors, Ford and Chrysler.

General Motors
GM began its announcements on Sunday with the reveal of the Cadillac ATS, a sports sedan built on the legacy of the acclaimed CTS-V Series. The vehicle’s dynamics were refined during countless hours of racetrack testing and Cadillac expects the sedan to rival Europe’s finest vehicles.

On Monday, Chevrolet introduced two concept vehicles aimed at the next-generation of car buyers, the Code 130R and the Tru 140S. Chevrolet will take these concepts to major auto shows and other events and venues and use social media tools to gather feedback from young car buyers – in fact, people under 30 represent 40 percent of today’s potential car-buying public.

Just today, Buick introduced the 2013 Buick Encore, a luxury small crossover that has Buick’s signature styling, along with refined interior acoustics. The Encore will begin arriving at U.S. Buick dealerships in the first quarter of 2013.

Ford
During its press conference at Joe Louis Arena, home of the Detroit Red Wings and right next to the Auto Show’s home of Cobo Arena, Ford unveiled its all-new 2013 Ford Fusion, a midsize sedan that will offer gasoline, hybrid and plug-in hybrid powertrains, each with expected top fuel economy. The car also has some helpful technologies such as a Lane Keeping System to keep you in proper lane position and Active Park Assist to help you parallel park.

Today, the Lincoln brand introduced the Lincoln MKZ Concept, a four-seat vehicle that shows the next step in Lincoln’s reinvention. Many of the team members begin working this year in a new Lincoln Design Studio in Dearborn, which began construction in early 2011 and will house more than 180 employees in a creative space.

Chrysler
On Monday, Chrysler introduced the all-new 2013 Dodge Dart, a compact sedan that is Chrysler’s first vehicle built on the Fiat Group architecture. It offers 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines and three transmission choices for plenty of customization. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.

Check out some photos from the show floor in our Flickr gallery below, and be sure to like the Pure Michigan Car Culture page on Facebook for more automotive news.