Pure Michigan and Coca-Cola® Form a “Refreshing” Team

We’re excited to share the news that Pure Michigan will be partnering with Coca-Cola® to form a “refreshing” team. Through this effort, announced today at the 2012 Pure Michigan Governor’s Conference on Tourism in Grand Rapids, the Pure Michigan brand – including images of Michigan’s sparkling waters, white sandy beaches and exciting destinations – will soon be featured alongside the Coca-Cola logo on billboards, delivery trucks, vending machines and in-store signage statewide.

Additionally, people across the country will have a chance to win one of four Pure Michigan vacations through MyCokeRewards including Mackinac Island, Traverse City, Detroit and the Pure Michigan 400 at Michigan International Speedway. The vacation prize packages, which include airfare and travel, will be featured on MyCokeRewards.com during the following dates this spring and summer:

·         Mackinac Island – April 18-May 9

·         Traverse City – May 9-May 30

·         Pure Michigan 400 at MIS – May 30-June 20

·         Detroit – June 20-July 11

Coca-Cola has a strong Michigan presence, with more than 2,300 associates and more than 36,000 customers statewide. The Company has eight distribution centers and three manufacturing facilities in cities across the state including Bay City, Detroit, Flint, Grand Rapids, Lansing, Kalamazoo, Sault Ste. Marie and Traverse City. Coca-Cola has been operating in Michigan for more than 100 years.

Through this partnership, Pure Michigan is looking forward to introducing Michigan to new audiences and showcasing what makes our state a terrific travel destination.