Exclusive: Behind-the-Scenes of Frankenmuth’s Pure Michigan TV Ad

Pure Michigan’s national advertising campaign kicked off last month, and today we’re launching the 2013 campaign in local markets throughout the Great Lakes region.

Here’s a look at a new television spot from Frankenmuth that you’ll soon see on TV. Detroit will also have a new television spot coming out later this season. Both will air in markets including Southern Ontario and Cincinnati and Columbus, Ohio.

You might recall that we gave fans on social channels a first look at the Frankenmuth spot this past winter, and today we wanted to share some behind-the-scenes photos from the shoot. Take a look at the gallery below and let us know what you think!

Other new partners for this year’s campaign are Binder Park Zoo/Battle Creek, Manistee, Mount Bohemia and Tecumseh. Get a first listen of the Manistee and Tecumseh radio spots below.

Additional ads running regionally this season include Games on the Grass, Road Trip, First Tee, Catch Up and Mermaid Tails.

In total, the television and radio ads feature 34 private sector partners and will air in key regional markets and statewide through June. Learn more about the campaign on michigan.org.

Pure Michigan billboards – showcasing Grand Sable Dunes, Marquette Harbor, Miners Beach Falls and Pictured Rocks National Lakeshore – will also be featured in regional and in-state markets. Chicago tour buses will also be branded with Pure Michigan again this summer. Learn more here.

What do you think of the latest Pure Michigan ads? Share with us below!


Manistee’s Annual Tight Lines for Troops Event

The 4th Annual Tight Lines for Troops event is happening in Manistee, Michigan on May 18th. Today, guest blogger Maralee Cook fills us in on what the day will entail.

Veterans from 165 communities across the state of Michigan will have the opportunity to land a record catch during Manistee’s 4th Annual Tight Lines for Troops on Armed Forces Day, May 18. Take part in saluting them as they return to port, as well as enjoying a day of special events in downtown Manistee.

Sixty private and charter boat captains will donate their boats, crew and time to host 240 Vets for a day of fishing on Lake Michigan.  Manistee County’s Explore the Shores program makes many of the fishing piers, beaches and the city’s Riverwalk universally accessible as well, for those additional 60 Vets who fish the Shore Division. Veterans of WWII, Korea, Vietnam, Panama, the Cold War, plus Vets from conflicts in Bosnia, Kosovo and Somalia, Iraq and Afghanistan are expected to join in the fun. 

The boats, crew and Vets will head out on Lake Michigan from the Manistee River basin at dawn.  While the Vets are fishing, downtown shopkeepers and business people will host a variety of activities and specials for the Vets’ families, including the Farmers Market, entertainment, SOS Cook-Off, Customs ‘N Classics Car Show, Art of the Military Art Exhibit, and more.  At noon the fishing teams will return to the channel to make the two-mile trip upriver to Seng’s Marina on Manistee Lake, saluted by the welcoming cheers of thousands of flag-waving onlookers from the piers, Riverwalk and drawbridges. 

Charter boat captain and event founder Bob Guenthardt, with the help of Manistee’s Little River Casino Resort, created Tight Lines for Troops to produce an event that would show appreciation and offer an entertaining day of fishing, fish tales and life stories.  Manistee area boat captains and crews also have the chance to share their passion for fishing Lake Michigan’s premier fishing destination with Vets who might not otherwise have the opportunity to enjoy the experience.

Over 500 sponsors and volunteers contribute to the success of the program. Veterans pay no charter fees or entry fees. Residual proceeds from donations benefit the Michigan Paralyzed Veterans of America, the Manistee County Veterans Endowment Fund and the Veterans Program at Brain Injury Association of Michigan.  For more information, call the Manistee County Visitors Bureau at 877.626.4783 or visit www.visitmanisteecounty.com.

Maralee Cook is a freelance writer living in Manistee, Michigan.

Manistee’s 24th Annual Victorian Sleighbell Parade and Old Christmas Weekend

Holiday spirit is in the air across Michigan, with many festive events on the horizon – including the Victorian Sleigh Bell Parade & Old Christmas Weekend in Manistee. Today, the Manistee County Convention & Visitors Bureau fills us in on this family-friendly event, which is coming up next weekend.

Chestnuts Roasting On An Open Fire, I’m Dreaming Of A White Christmas, Yuletide Carols, One-Horse Open Sleigh, Jingle Bells, Pipers Piping . . .

The images from our favorite Christmas holiday lyrics will be joyfully brought to life at the 24th Annual Victorian Sleighbell Parade and Old Christmas Weekend, December 6 to 9 in the City of Manistee in northwest Lower Michigan.  There are dozens of events, some beginning the previous weekend, some are daily and some are ongoing.  Here’s a sample of what you can expect during that Happy Holidays week.

The highlight of the festival is the Victorian Sleighbell Parade at 5:30 p.m., Saturday December 8. Authentic, true-to-period with Victorian costumes, horse-drawn floats, turn-of-the-century characters and two community Christmas trees, pulled by horse teams down River Street.  Follow the Community Christmas Tree to the end of the parade route for the Tree Lighting Ceremony and Holiday Carol Sing-a-Long. 

The parade follows a days-long schedule of events that begin Friday Nov. 30 with the opening of Irving Berlin’s “White Christmas” at the Ramsdell Theatre.  Other events include visits with Santa; carriage rides; the Historic River Street Merchant Open House with holiday food and drinks; a Storefront Gingerbread House Competition; Jingle Bell Jog 5k run/walk; Downtown Soup Cook Off; Sleighbell Prince and Princess Pageant; Festival of Trees; Victorian Dessert Concert by the Manistee Choral Society and a special Christmas During Wartime exhibit at the Manistee County Historical Museum.

Don’t miss the “Sled Dog Express” which more than makes up for the absence of Dasher and Dancer and Donner and Blitzen; Cookie Fun; craft show and bazaar; Michigan Audubon Chickadee Christmas at Lake Bluff Bird Sanctuary; Sleighbell Chocolate Shop; guided tours of Manistee’s architectural beauties; Manistee Community Band Christmas Concert; Kiwanis Kops; Muskegon Regional Police Pipes & Drums; Annual Jingle Mingle at the Ramsdell Inn; Victorian church services; “Visions of Sugar Plums” art exhibit from Manistee County’s K-12 students and the Guardian Angels Bell Tower Concert. 

And that’s not all! While you may not associate Opera with Christmastime, a generous donor has provided the where-with-all for the Ramsdell Theatre to simulcast live in HD Metropolitan Opera Theatre productions with shows Dec. 1, 8 and 15.  There are also special events in our charming small towns around the county, like Bear Lake’s Sparkle in the Park, which creates a Holiday Light Show at Waterfront Park.  So you can make your list and check it twice, information and the schedule for all of these events can easily be found at visitmanistee.com.

While our architecture and history bring to mind the olden days of this Victorian Port City on the shores of the Great Lake Michigan, there’s nothing formal or stodgy about the fun and festivities ahead or the warmth and hospitality from our citizens and shopkeepers.  Come join us.  We do small town festivals in a big way.  And dress warmly.  Most likely, Jack Frost will be nipping at our noses.

Will you be heading to Manistee for their Victorian Sleighbell Parade and Old Christmas Weekend celebration? Share with us below! For more holiday-related events in your community, visit michigan.org.