Get Pure Michigan FIT this Summer

If your Labor Day or summer travels land you in Michigan, the Michigan Fitness Foundation has plenty for you to do and many chances for you to be “Pure Michigan Fit.” From their annual Mackinac Bridge Labor Day Run to other intiatives, there are a number of ways to get moving this summer. Read from their team below and visit michigan.org to see more ideas on staying active around Pure Michigan.

The Michigan Fitness Foundation and Pure Michigan FIT envision a healthier Michigan and provide tools and resources that promote physical fitness and health in Michigan while hosting and promoting events geared toward fostering healthy lifestyles. If you’re visiting the Great Lakes State and looking for a fun activity that promotes health, there are a many fitness and wellness events to participate in and you can help Get Michigan Moving!

The Mackinac Bridge Labor Day Run is one of many fitness events hosted by the Michigan Fitness Foundation that aims to Get Michigan Moving. The Mackinac Bridge Run is a non-competitive five mile run that brings friends, families, and runners all across Michigan together and moving on Labor Day! The run is in its 10th year and it takes place on the beautiful Mackinac Bridge at sunrise on Labor Day. Hundreds of runners line the bridge and take part in the Michigan tradition of staying active on Labor Day.

We don’t just want to Get Michigan Moving, but keep Michigan moving and the Mackinac Labor Day Bridge Walk has kept Michiganders walking for the past 56 years. The Mackinac Bridge Labor Day Walk brings thousands of people, together on Labor Day to get active and celebrate the end of summer while promoting and encouraging physical activity. While many see Labor Day as a day of rest and a celebration of the end of summer, we see it as a day to come together and promote physical activity and fitness around the state.

The push to Get Michigan Moving is always in effect. There are many events around the state of Michigan that promote physical activity and fitness on Labor Day. If you’re visiting, check your nearby community to see if they’re hosting a Labor Day Community Walk event. Community Walk events are organized communities walks that bring people together and moving on Labor Day. This event allows you to take part in the Michigan tradition by being active while having fun and exploring the communities around you.

If you already have plans for Labor Day, don’t worry, there are many fitness and health events happening all summer long in Michigan! The Michigan Fitness Foundation has partnered with Pure Michigan FIT to endorse fitness events that are a part of the Pure Michigan FITness Series. This series highlights programs that promote physical fitness, wellness and healthy living. No matter where you land in Michigan or what you like, there is something for everyone to do. From 5k races to relay teams, there is a variety of fitness events to keep you moving all summer long.  A list of events can be found through the Michigan Fitness Foundation’s event finder tool.

If you want to spend your Labor Day being active and promoting physical activity and being Pure Michigan Fit, then visit the Mighty Mac and take part in Michigan’s tradition. Take part in Getting Michigan Moving, you’ll be glad you did.

The Michigan Fitness Foundation’s mission is to improve lives and strengthen communities by helping people eat healthy and be physically active. The Governor’s Council and Michigan Fitness Foundation works to bring about behavior change through programming, special projects and events that encourage citizens to build physical activity and sound nutrition into their daily routine.  By empowering, facilitating and celebrating healthy choices, we will foster prosperity for all.

Launching the Newly Designed michigan.org

Today, we’re excited to unveil a newly designed michigan.org just in time for the launch of the fall advertising campaign. The new website will feature an interactive map, a trip planner tool and will be one of the first state tourism websites to utilize responsive design – which means users will have the same experience on the site whether accessing it via desktop, laptop mobile phone, iPad or tablet.

With the interactive map users will be able to search for things to do by city or by attraction in an easy way, tapping into more than 12,000 properties and hundreds of events found in the michigan.org database.  Users will be able to add events and attractions into their trip planner as they navigate the site, to come back to later or even share with family and friends.

Other changes include a “Hot Spots” feature, current weather conditions and more visibility for the Pure Michigan blog, eNewsletter sign-up and social media pages.

The michigan.org website has been the most visited state tourism website in the country for five years running. The site had 8.6 million visits last year with consumers using the site an average of 23,689 times a day, according to the independent online measurement company Experience Hitwise. 

Visitors to the updated michigan.org will find that the site has the same look and feel of the Pure Michigan ads that are shown on billboards and TV spots. This look, and many of the new features, were developed based on feedback from users.

Check out the newly unveiled michigan.org today and let us know what you think of the new design!

First Look: New Pure Michigan Milk Ad to Launch Next Week

When it comes to milk in Pure Michigan, only the freshest will do. To share the honor, integrity and love for land that goes into Michigan milk production, we’re teaming up with The Kroger Co. to launch a brand-new commercial that focuses on Michigan milk.

The “Pure Michigan Milk” commercial starring Michigan dairy farm families will begin airing the week of June 4th. Produced in collaboration with The Kroger Co., The Michigan Economic Development Corporation (MEDC), the Michigan Ag Council (MAC), and the Michigan Milk Producers Association (MMPA), the commercial showcases farm families supplying milk here in Michigan.

In advance, we wanted to give our fans a first look at the TV spot, which can be viewed below on our YouTube page.

Additionally, we’re excited to share some behind-the-scenes photos from the shoot! Check them out in the flickr gallery below.

What do you think of the new ad?