First Look at the Pure Michigan 2014 Spring/Summer Bus Wraps

The 2014 Pure Michigan national advertising campaign kicked off early last week with new national television ads! The launch continues with three new Pure Michigan-branded bus wraps, followed by new outdoor billboards as we get closer to summer! Here’s a first look at the bus wraps that can be seen in Chicago starting March 31st.

Take a look at the images below and let us know what you think. We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.

Bus Wraps

Les CheneauxTRMI_WW2014_Buswraps_Client Approved_Page_3Sleeping Bear DunesTRMI_WW2014_Buswraps_Client Approved_Page_2

Presque Isle ParkTRMI_WW2014_Buswraps_Client Approved_Page_1Which of the new bus wraps is your favorite?

If you spot one of these buses moving around the city, be sure to snap a pic and share it with us on our Facebook page or use #puremichigan on Instagram.

Exclusive: Behind-the-Scenes of the Great Lakes Bay Pure Michigan TV Ad

Pure Michigan’s national advertising campaign will kick off March 17th.  We recently launched the 2014 regional campaign in local markets. Today, we wanted to share some behind-the-scenes photos from the shoot of the new Great Lakes Bay Pure Michigan ad called “Summer Breeze.” The new ad was shot last summer in the Great Lakes Bay region. You might recognize some scenes from locations like Dow Gardens, Currie Municipal Golf Course, and the Bay City Riverwalk. Take a look at the gallery below.

Here’s a look at the finished television spot from Go Great Lakes Bay that you’ll soon see on TV.

What do you think of the latest Pure Michigan ad? Share with us below!

First Look at the Pure Michigan Winter 2014 Billboards

Though we’ve already seen quite a bit of winter weather this year, the first official day of winter is this Saturday! With the change of season, Pure Michigan has launched this year’s winter advertising campaign. Television, radio and billboard ads will begin running December 30th. We wanted to give you a sneak peek at some of the images you’ll be seeing on billboards across the state (and beyond)! 

Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit. 

Empire Bluff at Sleeping Bear Dunes National Lakeshore in Empire, MI 

Along the Jordan River

Treetops Resort in Gaylord, MI

Which Pure Michigan winter billboard is your favorite?

Starting December 30th, let us know if you spot them! If you visit any of these locations this winter, we’d love to see your photos! Link to them in the comments section below, post to our Facebook or Google+ or tweet them to us @puremichigan.