First Look at the Pure Michigan 2014 Spring/Summer Bus Wraps

The 2014 Pure Michigan national advertising campaign kicked off early last week with new national television ads! The launch continues with three new Pure Michigan-branded bus wraps, followed by new outdoor billboards as we get closer to summer! Here’s a first look at the bus wraps that can be seen in Chicago starting March 31st.

Take a look at the images below and let us know what you think. We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.

Bus Wraps

Les CheneauxTRMI_WW2014_Buswraps_Client Approved_Page_3Sleeping Bear DunesTRMI_WW2014_Buswraps_Client Approved_Page_2

Presque Isle ParkTRMI_WW2014_Buswraps_Client Approved_Page_1Which of the new bus wraps is your favorite?

If you spot one of these buses moving around the city, be sure to snap a pic and share it with us on our Facebook page or use #puremichigan on Instagram.

First Look at the Pure Michigan Fall 2013 Billboards and Bus Wraps

With the fall color season just around the corner, Pure Michigan has launched this year’s fall advertising campaign. We wanted to give you a sneak peek at some of the ads you’ll be seeing on billboards across the state (and beyond) starting as early as this week. The Pure Michigan-branded buses can be seen in Chicago throughout the season.

Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.

Billboards

Bond Falls:
Sugarloaf Mountain:

Tunnel of Trees in Ludington:

Bus Wraps

Otter Creek in Honor:

Bond Falls:

Tunnel of Trees:
 

Interested in learning more about fall in Michigan? Order your free copy of the Pure Michigan Fall Travel Guide online today at michigan.org.

Pure Michigan Kicks Off 2013 National Ad Campaign

With spring and summer approaching, the 2013 Pure Michigan national cable television advertising campaign begins airing today, Monday, March 18. The campaign, which will run through the end of June, also includes the launch of the Pure Michigan summer video series.

Pure Michigan television commercials will air nationally more than 5,000 times combined on these cable networks: A&E, ABC Family, Animal Planet, Bravo, CMT, CNN, the Cooking Channel, Destination America, E!, Food Network, Fox News, the Golf Channel, HGTV, Lifetime, Lifetime Movie Network, MSNBC, Nick at Nite, OWN, the Outdoor Channel, Oxygen, Soapnet, Style, The Learning Channel (TLC), the Travel Channel, USA, WE and the Weather Channel.

Featured ads in the rotation include: A Simple SunriseThe Potential of Water14 Clubs, Tee Times, Perfect Spot, Gone FishingTreasureFreshPerfect Summer and Sand, a few of which can be viewed below. See more on the Pure Michigan YouTube page.

For more information on the campaign, visit michigan.org.

Look out for these ads nationwide and let us know in the comments section below which is your favorite!