Pure Michigan Kicks Off 2013 National Ad Campaign

With spring and summer approaching, the 2013 Pure Michigan national cable television advertising campaign begins airing today, Monday, March 18. The campaign, which will run through the end of June, also includes the launch of the Pure Michigan summer video series.

Pure Michigan television commercials will air nationally more than 5,000 times combined on these cable networks: A&E, ABC Family, Animal Planet, Bravo, CMT, CNN, the Cooking Channel, Destination America, E!, Food Network, Fox News, the Golf Channel, HGTV, Lifetime, Lifetime Movie Network, MSNBC, Nick at Nite, OWN, the Outdoor Channel, Oxygen, Soapnet, Style, The Learning Channel (TLC), the Travel Channel, USA, WE and the Weather Channel.

Featured ads in the rotation include: A Simple SunriseThe Potential of Water14 Clubs, Tee Times, Perfect Spot, Gone FishingTreasureFreshPerfect Summer and Sand, a few of which can be viewed below. See more on the Pure Michigan YouTube page.

For more information on the campaign, visit michigan.org.

Look out for these ads nationwide and let us know in the comments section below which is your favorite!

Launching the Newly Designed michigan.org

Today, we’re excited to unveil a newly designed michigan.org just in time for the launch of the fall advertising campaign. The new website will feature an interactive map, a trip planner tool and will be one of the first state tourism websites to utilize responsive design – which means users will have the same experience on the site whether accessing it via desktop, laptop mobile phone, iPad or tablet.

With the interactive map users will be able to search for things to do by city or by attraction in an easy way, tapping into more than 12,000 properties and hundreds of events found in the michigan.org database.  Users will be able to add events and attractions into their trip planner as they navigate the site, to come back to later or even share with family and friends.

Other changes include a “Hot Spots” feature, current weather conditions and more visibility for the Pure Michigan blog, eNewsletter sign-up and social media pages.

The michigan.org website has been the most visited state tourism website in the country for five years running. The site had 8.6 million visits last year with consumers using the site an average of 23,689 times a day, according to the independent online measurement company Experience Hitwise. 

Visitors to the updated michigan.org will find that the site has the same look and feel of the Pure Michigan ads that are shown on billboards and TV spots. This look, and many of the new features, were developed based on feedback from users.

Check out the newly unveiled michigan.org today and let us know what you think of the new design!

First Look at the Pure Michigan Fall 2012 Ads

Fall is just around the corner, and in Michigan that means crisp air, football games, visits to apple orchards, and – of course – changing colors. It also means that new Pure Michigan ads are launching soon! We wanted to give you a sneak peek of some of the ads you’ll be seeing on billboards across the state (and beyond) throughout the season. Take a look at the images below and let us know what you think! We also included locations of where the photographs were taken so that you can visit the locations first-hand.

 Golfing at Treetops Resort in Gaylord
  

Biking through the Tunnel of Trees down Conrad Road – East of Ludington

 

Sailing on Craig Lake in the Upper Peninsula


Look out for the billboards starting September 4th and let us know if you spot them! And if you visit any of these locations this fall, we’d love to see your photos! Link to them in the comments section below, post on our Facebook or Google+ walls or tweet them to us @puremichigan.