Unveiled: The Pure Michigan Fall 2014 Billboards and Bus Wraps

With the blue and green hues of summer shifting soon to the vibrant colors of autumn, we’re excited to launch the season’s fall advertising campaign. Comprised of television, radio and billboard ads, the campaign features 13 partners and will air regionally and statewide through October 1.

We wanted to give you a sneak peek at some of the ads you’ll be seeing on billboards across the state (and beyond) starting as early as this week. The Pure Michigan-branded buses can be seen in Chicago throughout the season.

Take a look at the images below and let us know what you think! We also included links to the locations featured in the photography if you’re interested in learning more or making a first-hand visit.

Billboards

10241332A_Lake_Plumbago

10241332B_Lake_Superior

10241332C_Golf

Buswraps

Lake SuperiorScreen Shot 2014-08-27 at 10.42.49 PM

Lake PlumbagoScreen Shot 2014-08-27 at 10.43.10 PM

Au SableScreen Shot 2014-08-27 at 10.43.29 PM

Interested in learning more about fall in Michigan? Order your free copy of the Pure Michigan Fall Travel Guide online today at michigan.org.

Launching the Newly Designed michigan.org

Today, we’re excited to unveil a newly designed michigan.org just in time for the launch of the fall advertising campaign. The new website will feature an interactive map, a trip planner tool and will be one of the first state tourism websites to utilize responsive design – which means users will have the same experience on the site whether accessing it via desktop, laptop mobile phone, iPad or tablet.

With the interactive map users will be able to search for things to do by city or by attraction in an easy way, tapping into more than 12,000 properties and hundreds of events found in the michigan.org database.  Users will be able to add events and attractions into their trip planner as they navigate the site, to come back to later or even share with family and friends.

Other changes include a “Hot Spots” feature, current weather conditions and more visibility for the Pure Michigan blog, eNewsletter sign-up and social media pages.

The michigan.org website has been the most visited state tourism website in the country for five years running. The site had 8.6 million visits last year with consumers using the site an average of 23,689 times a day, according to the independent online measurement company Experience Hitwise. 

Visitors to the updated michigan.org will find that the site has the same look and feel of the Pure Michigan ads that are shown on billboards and TV spots. This look, and many of the new features, were developed based on feedback from users.

Check out the newly unveiled michigan.org today and let us know what you think of the new design!