Mark your calendars! Thursday, May 28th at 12:00 noon ET, we’ll be hosting a Facebook chat to help you start planning your summer in Michigan.
Summer in The Great Lakes State provides some of the best memories. Join Pure Michigan and partners as we chat about the activities that will make this summer the most memorable. From the best hikes and waterfalls in the Upper Peninsula to summer concerts and fairs around the state, you don’t want to miss it.
Our partners from popular winter travel destinations across the state will also be on hand to answer your location-specific questions, including Ann Arbor,Detroit,Grand Rapids, Traverse City, and many other Michigan cities.
Pure Michigan’s national advertising campaign kicked off last month, and today we’re launching the 2013 campaign in local markets throughout the Great Lakes region.
Here’s a look at a new television spot from Frankenmuth that you’ll soon see on TV. Detroit will also have a new television spot coming out later this season. Both will air in markets including Southern Ontario and Cincinnati and Columbus, Ohio.
You might recall that we gave fans on social channels a first look at the Frankenmuth spot this past winter, and today we wanted to share some behind-the-scenes photos from the shoot. Take a look at the gallery below and let us know what you think!
Additional ads running regionally this season include Games on the Grass, Road Trip, First Tee, Catch Up and Mermaid Tails.
In total, the television and radio ads feature 34 private sector partners and will air in key regional markets and statewide through June. Learn more about the campaign on michigan.org.
Pure Michigan billboards – showcasing Grand Sable Dunes, Marquette Harbor, Miners Beach Falls and Pictured Rocks National Lakeshore – will also be featured in regional and in-state markets. Chicago tour buses will also be branded with Pure Michigan again this summer. Learn more here.