Summer in Sight in Pure Michigan

Winter weather might be lingering in parts of the state for now, but warmer months are near! From outdoor adventure to family fun, spring and summer months are the perfect time to visit Pure Michigan and discover our state’s natural beauty and diverse offerings. With summer in sight, we launched the Pure Michigan summer video series to showcase the variety of these attractions and activities.

The video series features six popular warm weather activities and attractions in Michigan including bikinggolfingfishingwinerieslighthouses and sand dunes. Whether you’re looking for a thrilling adventure, a relaxing family getaway or anywhere in between, a Pure Michigan summer offers something for everyone.

Check out the video on lighthouses below, and see the full series on and the Pure Michigan YouTube channel.

What’s your favorite Michigan summertime activity?

Pure Michigan Kicks Off 2013 National Ad Campaign

With spring and summer approaching, the 2013 Pure Michigan national cable television advertising campaign begins airing today, Monday, March 18. The campaign, which will run through the end of June, also includes the launch of the Pure Michigan summer video series.

Pure Michigan television commercials will air nationally more than 5,000 times combined on these cable networks: A&E, ABC Family, Animal Planet, Bravo, CMT, CNN, the Cooking Channel, Destination America, E!, Food Network, Fox News, the Golf Channel, HGTV, Lifetime, Lifetime Movie Network, MSNBC, Nick at Nite, OWN, the Outdoor Channel, Oxygen, Soapnet, Style, The Learning Channel (TLC), the Travel Channel, USA, WE and the Weather Channel.

Featured ads in the rotation include: A Simple SunriseThe Potential of Water14 Clubs, Tee Times, Perfect Spot, Gone FishingTreasureFreshPerfect Summer and Sand, a few of which can be viewed below. See more on the Pure Michigan YouTube page.

For more information on the campaign, visit

Look out for these ads nationwide and let us know in the comments section below which is your favorite!