America's Favorite Small Town Adventure

America's Favorite Small Town Adventure

You'll find inspiration on every turn in Alpena, whether it be on land or on water. A Norman Rockwell painting come to life, this community welcomes you to your ultimate vacation destination for relaxed outdoor recreation.


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Welcome to Alpena...a place where natural beauty, recreation and hospitality combine to create the consummate Sunrise Side experience. The familiar feeling of "up north Michigan" is everywhere with new things to see and do. It's a neat little piece of the Sunrise Shoreline, and it's yours to discover. The folks that live here prize the quiet beauty and friendly, laid-back atmosphere that is life in the Alpena area... small town charming.  Pick from a wide variety of outdoor activities or the many other attractions that are in and around Alpena.  No matter the season, Alpena has got something for everyone.