Point your compass True North to Traverse City where it's play time all day! Climb mountains of sand, play along endless beaches and spend quality time together in the magic and moments of Pure Michigan.
Traverse City is True North. Voted one of the "Ten Best Small Towns in America" by Fodor's, it combines breathtaking attractions with a rich blend of adventure and relaxation. Bon Appetit raves Traverse City is a "Top Five Foodie Town," while Draft Magazine proclaims it's one of the "Top Three Emerging Beer Towns in the USA." Climb to the top of Sleeping Bear Dunes, voted the "Most Beautiful Place in America" by Good Morning America viewers. The glistening waters of Lake Michigan make a stunning backdrop for the crisp, winter panoramas along one of USA Today's "Ten Best Great Coastal Drives." So relax and follow your winter compass True North—Traverse City.
Check out these Traverse City videos.
From food and wine festivals celebrating the bounty of the region to an international film festival that reflects a thriving arts community, Traverse City's year-round events have something for everyone.
An outdoor-lovers paradise, the Traverse City region offers four seasons of endless opportunities to experience all Mother Nature has to offer.
From beach-front hotels and full-service resorts to cozy cabins and B&Bs, Traverse City offers accommodations to fit any travel style or budget! Save with our seasonal specials!
Two stunning wine trails, nearly 40 wineries, and over a dozen microbreweries and distilleries make Traverse City the perfect destination for all libation lovers.
Whether strolling our charming, tree-lined downtown or the historic grounds of the Grand Traverse Commons, you'll find an eclectic mix of boutiques and specialty shops in Traverse City.
Interested in hosting a meeting or conference in Traverse City? Traverse Select from over 5,000 guest rooms and a unique array of facilities and venues to play host to your next event.
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