Marketing

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    2015 Marketing Opportunities
    We invite you to learn more about Travel Michigan's 2015 Marketing Opportunities. Find out about new opportunities and helpful information to assist with your 2015 marketing plans.


     2015/2016 Pure Michigan Marketing Partnership Program Guidelines
    Travel Michigan's Marketing Partnership Program extends the marketing reach of the Michigan travel industry and Travel Michigan by leveraging marketing dollars to promote Michigan. The partnership program is an advertising partnership reaching key markets requiring a $25,000 minimum commitment on the partner's part which is then matched by Travel Michigan. 

    Contact Ken Yarsevich 517.335.4383 for more information.


    Pure Michigan National Partnership Program Guidelines
    The Travel Michigan  National Partnership program increases Michigan and the partner’s brand awareness through National Cable TV advertising by leveraging the marketing dollars of Travel Michigan and  the travel industry partner(s). This is a dollar for dollar match partnership that requires a minimum $500,000 investment from the partner. 

    Contact Ken Yarsevich 517.335.4383 for more information.


    2015 Pure Michigan Social Media Partnership Program 
    The Pure Michigan Social Media Partnership Program allows select partners from around the state to share tourism-related updates to a large and loyal audience via paid advertising as a Promoted Post on Pure Michigan’s Facebook page. Promoted Posts reach more people and stay visible for more days than is typically feasible with organic posts. Pure Michigan has one of the largest Facebook audiences of any state DMO in the nation. Inventory is on a first-come, first-served basis and content, creative and timing will be determined in coordination with the Partner. The partner must commit $500 per Promoted Post and Travel Michigan will match that with $500. 

    Contact Chad Wiebesick 517.335.1083 for more information.


    Travel Michigan Selling Strategy and Pure Michigan Brand Footprint 

     


    2014 Partnership Summit Presentations 

    Partnerships - Ken
    Passions Overview 

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