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2016 Marketing OpportunitiesWe invite you to learn more about Travel Michigan's 2016 Marketing Opportunities. Find out about new opportunities and helpful information to assist with your 2016 marketing plans.
Pure Michigan Marketing Partnership Program GuidelinesTravel Michigan's Marketing Partnership Program extends the marketing reach of the Michigan travel industry and Travel Michigan by leveraging marketing dollars to promote Michigan. The partnership program is an advertising partnership reaching key markets requiring a $25,000 minimum commitment on the partner's part which is then matched by Travel Michigan.
Contact Ken Yarsevich 517.335.4383 for more information.
Pure Michigan National Partnership Program GuidelinesThe Travel Michigan National Partnership program increases Michigan and the partner’s brand awareness through National Cable TV advertising by leveraging the marketing dollars of Travel Michigan and the travel industry partner(s). This is a dollar for dollar match partnership that requires a minimum $500,000 investment from the partner.
2016 Pure Michigan Social Media Partnership Program The Pure Michigan Social Media Partnership Program allows select partners from around the state to share tourism-related updates to a large and loyal audience via paid advertising as a Promoted Post on Pure Michigan’s Facebook page. Promoted Posts reach more people and stay visible for more days than is typically feasible with organic posts. Pure Michigan has one of the largest Facebook audiences of any state DMO in the nation. Inventory is on a first-come, first-served basis and content, creative and timing will be determined in coordination with the Partner. The partner must commit $500 per Promoted Post and Travel Michigan will match that with $500.
Contact Chad Wiebesick 517.335.1083 for more information.
Social Media Learning Library
social media learning library features useful resources for Michigan's tourism
and hospitality industry utilizing content covered at the regional social media
tourism workshops in May of 2016. The
learning library includes a full video recording of the Grand Rapids event
(available in mid-June), social media tips, informational guides, infographics
and other useful resources.
updates will be made to the learning library so be sure to check back
Contact Michelle Grinnell (517) 241-0251 for more information.
Travel Michigan Selling Strategy and Pure Michigan Brand Footprint
2014 Partnership Summit Presentations
Partnerships - KenPassions Overview
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