Friday, February 15, 2013, the Michigan Travel Commission adopted the 2012-2017 Michigan Tourism Strategic Plan. The strategic plan – created by the industry, for the industry – lays the foundation for tourism in Michigan to continue to grow and contribute to the overall economic development of the state.
2012-2017 Michigan Tourism Strategic Plan-For the Industry by the Industry2012-2017 Michigan Tourism Strategic Plan: April 2013 Update 2012-2017 Michigan Tourism Strategic Plan with appendices 2012-2017 Michigan Tourism Strategic Plan without appendices 2012-2017 Michigan Tourism Strategic Plan Vision and Goals2012-2017 Michigan Tourism Strategic Plan Vision, Goals and ObjectivesPresentation Slideshow Meeting, Frankenmuth, February 15, 2013
2007-2011 Plan Source Document 2007-2011 Plan Summary
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