Research

Enjoy these free research reports and public documents about tourism in Michigan all in one place. Pure Michigan, and the Michigan tourism industry prides itself on transparency.

Find PA 59 reports for all in-state destination marketing organizations. Here, you can find current and past marketing plans, as well as audits for convention and visitor bureaus in Michigan. Leaders in the tourism industry can find endless information in the 2016 Destination Marketing Organization Manual by MACVB. This report includes relevant legislation relating to the industry, FAQ’s, and information on MACVB. 

Pure Michigan has also shared research reports conducted in order to improve the understanding of Michigan as a travel destination. Discover perceptions of Michigan from out-of-state individuals with the Longwoods Michigan Tourism Advertising and Image Study. Learn about the impact our industry has on the state and country with recent economic impact studies. Gain knowledge about lodging throughout the state with yearly lodging reports and trend reports.

We hope leaders in the travel industry will utilize these resources to strengthen Michigan as a travel destination. More resources for industry leaders can be found here.