Discover Social Media Learning Library
Informational Guides
The following informational guides will help Pure Michigan partners get the most out of their digital and social media marketing efforts. The files are downloadable and print-ready. They are intended to be a quick reference tool to help elevate the current marketing efforts of partners throughout the state of Michigan.
- Boosted Posts
- Photos and Video
- Community Management
- Blogging
- User Generated Content
- Content Integration
Infographics & Downloads
There is no shortage of useful infographics and downloadable resources online. This section intends to serve as a one-stop-shop for a variety of topics and information that tourism partners in the state of Michigan can use. Additional documents will be added on a monthly basis.
- Nanigans Q3 2016 Facebook Advertising Benchmark Report
- 7 Instagram Best Practices
- Why Your Business Needs Instagram
- Snapchat 101
- Why Your Business Needs Instagram
- The Perfect Social Media Manager
- Case Studies of DMOs Using Visual Content
- A Guide to Creating Blog Posts
- 60 Seconds in Social Media (Infographic)
- An Updated Facebook Image Size Guide
- A Guide to Facebook Business Manager
- Mobile Users and Travel Planning
- Snapchat Stories VS Instagram Stories
- Qr. 2 2016 Nanigans Advertising Report
- 10 Tests for Creating a Great Facebook Video
- A Guide to Creating Successful Facebook Holiday Promotions
- How To Harness the Power of Facebook Promoted Content
- Instagram Users By the Numbers
- 2016 State of Social Media Report from Simply Measured
- All of Facebook's Ad Targeting Options
- Social Media Image Sizes
- Which Devices Are Most Popular?
- Millenials Love User Generated Content
- State of Travel on Instagram Report
- State of the American Traveler 2016 Report
- Claim Review Site Listings
- Social Media Addiction
- UGC Content in Travel
- The State of the American Traveler April 2016
Regional Workshop Slide Deck
Need to refresh yourself on some of the items covered in the workshops? No problem! Download the entire slide deck from the #PureMichiganEDU regional workshops.
- Trends & Tools
- Community Management, Photo & Video plus UGC & Review Sites
- Social Media Best Practices
- Content Planning Strategies
- Organic & Paid Content plus Pure Michigan Opportunities
Regional Seminar Videos
Were you unable to attend one of the regional seminars? If so, check out this playlist on YouTube featuring the entire educational program from the Grand Rapids, MI seminar.
Pure Michigan Education Workshop (#PureMichiganEDU)
Monthly Updates
Each month Pure Michigan will provide an update to their partners featuring some of the latest developments in the world of digital and destination marketing. These regular updates intend to keep all tourism partners up-to-date with key developments and changes in a quickly evolving marketing landscape.