Kid Rock is Pure Michigan!
As an entrepreneur, Kid Rock opened the American BadAss Beer Company in Michigan in July 2009, and refueled and became the face of the
Made in Detroit brand and clothing line.
As one of the country's most ardent supporters of the United States military, Kid Rock regularly visits service members stationed across the world and works closely with Operation Homefront, the USO and Operation Happy Note.
Kid Rock has sold more than 25 million records since his debut more than a decade ago. His album “Rock ‘N Roll Jesus,” released in 2007, debuted at #1 and stayed in the charts for 100 weeks, becoming the biggest selling Rock album of 2008. His hit single “All Summer Long” hit #1 in eight countries.