 The Business of Tourism in Michigan
Agri-Tourism: The Fruits of a Growing Industry

Agriculture is Michigan’s second largest industry, while tourism comes in third. When you combine the two, you get “agri-tourism,” which produces a triple benefit for the state.
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Chills and Thrills: Winter in Michigan Offers Something for Everyone

Within a matter of weeks, many of Michigan’s northern communities will see the year’s first flutter of snowflakes or patch of ice. Winter will catch up to the rest of the state in the coming months, and Michigan’s unique array of cold-weather activities will call to anyone who loves the outdoors.
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Cruising the Great Lakes

World class cruise ships are now journeying into the Great Lakes, navigating the fascinating system of locks in Sault Ste. Marie, sailing around the timeless beauty of the Keweenaw Peninsula and docking in resort towns like Charlevoix and Traverse City.
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Strategic Plan Report Card

Michigan tourism is a $18.1 billion industry, employing approximately 192,000 people, and is a vital economic component of the state’s 83 counties. Ensuring that Michigan’s tourism industry captures its fair share of the travel market is critical not only to the tourism industry in the state, but also to Michigan’s overall economy.
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