Car culture runs deep in Michigan, and the automotive spotlight will be on as new vehicles showcase futuristic designs, engineering marvels, and green initiatives. The North American International Auto Show (NAIAS) rolls into the Motor City as 700 new models and concept cars, including more than 50 never-before-seen vehicle debuts, at one of the world’s premiere car showcases. More than 650,000 visitors, along with 5,500 journalists from 40 countries, pass through the doors of the Cobo Center to check out the next generation of transportation. It’s everything automotive—and it’s all happening in Detroit. The show opens its doors to the general public January 19-27.
Celebrating its 25th year as an international event, the North American International Auto Show is considered among the most prestigious auto shows in the world and is one of the largest media events in North America.
The first Detroit Auto Dealers Association-sponsored show, called the Detroit Auto Show, was held in 1907 at a beer garden in Detroit. A total of 17 exhibitors showed 33 vehicles. As the years passed, the show became increasingly popular as the demand and interest for automobiles grew. The show grew and moved to several new locations.
The first time international auto manufacturers displayed their vehicles at the Detroit Auto Show was in 1957. Domestic models from the Big Three now shared floor space with Volvo, German Isetta, Mercedes-Benz, Jaguar and Porsche. In 1965, the Detroit Auto Show moved to its present location at Cobo Conference/Exhibition Center in downtown Detroit. In 1989, it became the North American International Auto Show (NAIAS).
For area information, deals, discounts and lodging packages, contact the Detroit Metro Convention & Visitors Bureau.