Let it Snow for Launch of Pure Michigan’s Winter Advertising Campaign

Michelle Grinnell

Wednesday, December 18, 2013

LANSING – Cold temps and fresh snow bring with them the start of the Pure Michigan winter advertising campaign.  Television, radio and billboard ads will begin running December 30 in key markets in Michigan, Illinois, Indiana, Ohio, Wisconsin and Southern Ontario.

The winter television and radio ads will run through the end of January and feature nine regional private sector partners with a total winter advertising budget of $2.1 million.

“We are off to a strong start to the season with plenty of snow and cold temperatures – the perfect weather for a Pure Michigan winter,” said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation.  “This advertising campaign will continue to get the word out that Michigan offers an entirely new range of travel experiences and unique cold-weather attractions during the winter months.”

This year’s new regional winter advertising partners are the Michigan Apple Committee and St. Ignace.  They join returning winter partners, the Michigan Snowsports Industries Association (MSIA), the Michigan Agricultural Council, Detroit, Frankenmuth, Gaylord, Mt. Pleasant and Muskegon in addition to national partners Ann Arbor, Mackinac Island, Grand Rapids, The Henry Ford, Great Lakes Bay Region and Traverse City.

The Pure Michigan television ads Snow Days and Chance of Snow will air in the regional markets of Chicago, Ill.; Fort Wayne, Indianapolis, and South Bend Ind.; Cincinnati, Cleveland, Columbus and Toledo, Ohio; and Milwaukee and Green Bay, Wis.  Radio ads Snow Day and Snow will also air in Chicago, Ill.; Cincinnati, Cleveland and Columbus, Ohio; Indianapolis, Ind.; Milwaukee, Wis., and Southern Ontario.

Winter billboards featuring Treetops Resort, the East Jordan River and Empire Bluffs will be seen in these regional markets, as well as across Michigan.  These winter images will also be highlighted on the Pure Michigan’s social media sites, including Facebook and Twitter, as well as michigan.org.

The impact of winter tourism in Michigan was one of the featured stories of the Twelve Days of Michigan infographic completed today.  The fun facts highlighted Michigan industries and traditions tied to the holiday season.  In addition to the $2.5 billion economic impact of winter tourism last year, Michigan grows nearly 3 million pounds of cranberries annually, is a top supplier of Christmas trees in the nation and produced $2.3 million worth of poinsettias in 2012.  For the full Twelve Days of Michigan visit the Pure Michigan Connect blog.

The 2013 Pure Michigan Winter Travel Guide is also available, offering ideas for winter travel activities for visitors and residents alike. 

Individuals can request a free copy of the 2013 Pure Michigan Winter Travel Guide at michigan.org or by calling toll-free (888) 784-7328.  The guide will also be available at the 14 Michigan Welcome Centers across the state as well as in a free, universally accessible digital edition, which will allow users to access the guide from their desktop and laptop computers, smartphones and tablets. 

The publication also includes a guide to Michigan state parks and trails and a winter events calendar.  This year, 100,000 copies of the winter guide have been printed at Quad Graphics in Midland, Michigan.

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit: MichiganBusiness.org. For Michigan travel news, updates and information, visit michigan.org.


# # #