Pure Michigan and Coca-Cola Heat Up Summer with Two Cool Promotions


Friday, May 23, 2014

LANSING – Vacation and refreshment go hand-in-hand, so Pure Michigan and Coca-Cola are teaming up on two efforts to promote both activities in Michigan this summer. In addition to continuing the successful MyCokeRewards vacation package sweepstakes, there will also be a new promotion starting Memorial Day weekend, in which Coca-Cola and Wendy’s® will feature a ‘Cup Full of Savings’ at participating Michigan attractions.

“Coca-Cola keeps coming back to the table to work with us on new ways to spread the word about the travel and recreation opportunities here in Pure Michigan,” said Leslie Hornung, Senior Vice President of Marketing and Public Relations at the Michigan Economic Development Corporation. “This is an opportunity to create savings for our fans as well as encourage them to get out and explore some of the terrific destinations Michigan has to offer.”

During the promotion period, customers who purchase a medium or large Coca-Cola® product at participating Wendy’s® restaurants throughout the state of Michigan will be able to redeem those cups for discounts at participating Michigan attractions, including the Air Zoo in Kalamazoo, Michigan’s Adventure and Great Lakes Shipwreck Museum at Whitefish Point. The restaurants will also feature signage highlighting the promotion.

More than 1.3 million promotional cups will be produced. Cups are redeemable for one time use only, and the discounts are exclusively available at michigan.org. The promotion runs through June 27, 2014 with discounts valid as late as the end of October, depending on the particular offer.

A full list of participating attractions is as follows: Air Zoo, Avalanche Bay, Boyne Highlands Resort, Boyne Mountain Resort, Crystal Mountain Resort, Garland Lodge & Resort, Great Wolf Lodge, Michigan International Speedway, Michigan’s Adventure, Shanty Creek Resorts, Shepler’s Mackinac Island Ferry, Great Lakes Shipwreck Museum and the Mystery Spot in St. Ignace.

In a separate promotion, Pure Michigan and Coca-Cola are kicking off the next round of Pure Michigan getaway vacation prize packages through MyCokeRewards. The first vacation getaway features a trip for two to Ann Arbor and the Pure Michigan 400 at Michigan International Speedway and includes hotel accommodations, race tickets, meals, entertainment, ground transportation and air transportation provided by American Airlines®.

Details and Official Rules will available on michigan.org/mycokerewards starting May 28, 2014. The Ann Arbor/Michigan International Speedway offer runs through June 30, 2014.

“Coca-Cola is proud to support travel in the great state of Michigan and in all the communities in which we do business,” said Matthew Barribeau, Coca-Cola Vice President of Sales Operations for Michigan. “Through this partnership, we hope to not only support economic development across the state, but to provide vacation-goers with moments of happiness and ice-cold refreshment all summer long.”

MyCokeRewards is the number one beverage website in the United States and one of the largest brand marketing programs in the world, with nearly 5.7 million visits every month.

Coca-Cola has a strong Michigan presence, with more than 2,300 associates and more than 36,000 customers statewide. The Company has eight distribution centers and three manufacturing facilities in cities across the state including Bay City, Detroit, Flint, Grand Rapids, Lansing, Kalamazoo, Sault Ste. Marie and Traverse City. Coca-Cola has been operating in Michigan for more than 100 years.

Globally, Coca-Cola is passionate about initiatives that encourage healthy, active living in local communities. This partnership aligns with that vision by supporting Pure Michigan in its promotion of local destinations and activities that encourage people to enjoy active family fun in the Michigan outdoors.

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.

The Wendy’s name is a registered trademark owned by Oldmark LLC and licensed to Wendy’s International, LLC.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-ColaUnbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

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