Pure Michigan and Coca-Cola Offer a ‘Cool’ Escape

Michelle Begnoche
517-241-0251

Thursday, January 03, 2013

LANSING – The ‘refreshing’ team of ice-cold Coca-Cola® and Pure Michigan is back in action – this time offering a dream vacation in Michigan’s winter wonderland.

Coca-Cola and Pure Michigan are also partnering up again on co-branding efforts. This season, the Pure Michigan winter experience – including snow sports in motion and crystal white landscapes – will be featured statewide on billboards, Coca-Cola delivery trucks, and in-store signage.

Winter enthusiasts as well as first time snow goers nationwide will have the opportunity to win a Pure Michigan Ski Resort Getaway through MyCokeRewards. The six night package includes two nights stay and ski passes each at Shanty Creek Resort, Crystal Mountain Resort and Boyne Mountain Resort.

“We had a very successful partnership with Coca-Cola this summer, introducing Michigan to the 20 million people participating in MyCokeRewards,” said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation (MEDC). “We are thrilled to be teaming up with them again to showcase the beauty and adventure that make up a true Pure Michigan winter experience.”

The vacation package, which includes airfare and a gift card for ground transportation and other travel costs, will be featured on MyCokeRewards through January 23, 2013. Information on how to register can be found on michigan.org.

MyCokeRewards is the number one beverage website in the United States and one of the largest brand marketing programs in the world, with nearly 5.7 million visits every month.

“We are excited to again join forces with Pure Michigan as we support travel and tourism across this great state,” said Matthew Barribeau, Vice President Sales Operations, Michigan Market Unit. “Through this collaborative effort we hope to not only drive economic development across Michigan, but to provide vacation-goers with moments of happiness and Coca-Cola refreshment this winter season.”

Coca-Cola has a strong Michigan presence, with more than 2,300 associates and more than 36,000 customers statewide. The Company has eight distribution centers and three manufacturing facilities in cities across the state including Bay City, Detroit, Flint, Grand Rapids, Lansing, Kalamazoo, Sault Ste. Marie and Traverse City. Coca-Cola has been operating in Michigan for more than 100 years.

Globally, Coca-Cola is passionate about initiatives that encourage healthy, active living in local communities. This partnership aligns with that vision by supporting Pure Michigan in its promotion of local destinations and activities that encourage people to enjoy active family fun in the Michigan outdoors.

Travel Michigan, part of the Michigan Economic Development Corporation, markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.

The Michigan Economic Development Corporation serves as the state's marketing arm and lead agency for business, talent and jobs, with a focus on helping grow Michigan's economy. For more on the MEDC and its initiatives, visit: MichiganAdvantage.org.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

Contacts
Michelle Begnoche – Michigan Economic Development Corporation/Travel Michigan
517-241-0251
Begnochem@michigan.org

Jennifer Richmond – The Coca-Cola Company
513-387-8072
jennrichmond@coca-cola.com

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