Monday, January 28, 2013
LANSING – The Hospitality Sales and Marketing Association
International (HSMAI) will honor Pure Michigan with five Adrian Awards this
evening, acknowledging successful marketing and public relations efforts
executed by the campaign in the past year.
Pure Michigan will receive
awards for its partnership with Mario Batali, the “Who is the real Mitten
State?” initiative and several feature placement stories. George Zimmermann,
Vice President of Travel Michigan, has also been named one of the Top 25
Extraordinary Minds in Sales & Marketing by HSMAI.
“We are focused on
expanding Pure Michigan to a national audience, and to have our efforts
recognized in this way by HSMAI is a strong indicator we are on the right
track,” Zimmermann said. “As we prepare to launch our largest national
advertising campaign yet, we are excited to build on this momentum and continue
to grow the number of visitors traveling to Michigan each year.”
HSMAI Adrian Awards are open to all travel-related industries with categories in
advertising, digital marketing and public relations. This year HSMAI received
more than 1,000 entries.
Pure Michigan will take home gold medals for the
“Who is the Real Mitten State?”
initiative in the digital marketing category and for the feature placement, Just
Back: Detroit, in the New York Post. It is also receiving a silver medal for
the feature placement, Great
American City: Detroit, in the New York Daily News and a bronze medal for
the Mario Batali “Made
in Michigan” Media Day held in Traverse City this past summer.
fifth award, Zimmermann’s Top 25 Most Extraordinary Minds in Sales and Marketing
recognition, is given to the best sales and marketing professionals in the
hospitality, travel and tourism industries. A panel of senior industry
executives selected the 2012 “Top 25” recipients based on recent work meeting
the following criteria: creativity and innovation; cutting edge sales or
marketing campaigns; triumph in challenging situations; and sales efforts that
resulted in dramatic gains.
The Pure Michigan brand was created by the
Birmingham, Michigan office of McCann Erickson. Pure Michigan also works with
Weber Shandwick’s Birmingham office and Travel & Lifestyle practice to help
build the Pure Michigan brand through web, media, public relations and digital
Travel Michigan, part of the Michigan Economic Development
Corporation, markets the state’s tourism industry and provides valuable visitor
information services. For Michigan travel news and updates, go to michigan.org.
The Michigan Economic Development Corporation (MEDC) serves as the state's
marketing arm and lead agency for business, talent and jobs, with a focus on
helping grow Michigan's economy. For more on the MEDC and its initiatives,