Pure Michigan Moments Photo Contest Kicks Off

Michelle Begnoche
517-241-0251

Monday, October 22, 2012

LANSING – Fans of Pure Michigan are invited to share their favorite “Michigan Moment” as part of a photo contest, with the winning photo published in the Pure Michigan Travel Guide. The Pure Michigan Moments Photo Contest runs through November 9, with fans able to vote for their favorite photo on the Pure Michigan Facebook page.

Photos for the contest may be submitted directly to the Pure Michigan Facebook page via the photo contest tab, or through Twitter and Instagram using the hashtag puremichigancontest. All submissions will be automatically fed into a customized Facebook tab on Pure Michigan’s page, where fans will have the opportunity to vote for their favorite photos. Submissions should also identify the location in Michigan featured in the photo.

The winner will be chosen from the top 10 photos, as voted on by fans, based on which photo best represents the quality and character of Pure Michigan. Individuals must be fans of Pure Michigan on Facebook to view the photos and vote.

“This contest is a fun way to showcase the beauty and destinations Michigan has to offer, while also giving our fans an opportunity to engage with and be a part of the Pure Michigan campaign,” said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “Every opportunity we make to connect with our fans on social networks is an opportunity to get the word out to an even wider audience that Michigan is a top travel destination here in the U.S.”

The winning photograph will be included in the 2013 spring/summer Pure Michigan Travel Guide. One million copies of the guide will be printed, with 650,000 copies being distributed with the March/April issue of Midwest Living magazine. New for 2013, there will also be a fall and a winter issue of the Pure Michigan Travel Guide, with 100,000 copies of each being printed.

Pure Michigan continues to be one of the top-ranked state tourism agencies, most recently receiving a 2012 Mercury Award for top social media presence by the U.S. Travel Association and the National Council of State Tourism Directors. The campaign has seen incredible growth in newer platforms such as Instagram and Google+ and continues to have a strong presence on Facebook and Twitter with 430,000 fans and 38,500 followers respectively.

Fans voting for their favorite photograph will also have an opportunity to sign up for the Pure Michigan eNewsletter, which includes ideas to help plan Michigan getaways, including festival and event highlights, special promotions from featured destinations, deals, packages and shopping trips and a run-down on seasonal outdoor activities.

Travel Michigan, part of the Michigan Economic Development Corporation, markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.

The Michigan Economic Development Corporation serves as the state's marketing arm and lead agency for business, talent and jobs, with a focus on helping grow Michigan's economy. For more on the MEDC and its initiatives, visit: MichiganAdvantage.org.


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