Take a Road Trip and Share a Coke – Michigan Style – at McDonald's® Restaurants of Michigan
Customers can visit Pure Michigan® to plan a road trip to their favorite Michigan destinations and Share A Coke at McDonald’s
BRIGHTON, Mich. – August 22, 2016 – Beginning Monday, Aug. 22 through Sunday, Sept. 25, customers at McDonald’s® restaurants in Michigan will notice something different on their large fountain drink cups. It’s McDonald’s local twist to Share A Coke®. In celebration of the people of Michigan, the cups will feature 20 local unique phrases on limited-edition fountain drink cups. Customers all over the state can discover four new cups each week at participating McDonald’s locations.
In partnership with Pure Michigan®, customers also can visit www.michigan.org/MIshareACoke to plan a road trip to their favorite Michigan destinations and join in on the fun. The page also features a Share A Coke® road trip video around Michigan and serves as the perfect inspiration to hit the road with Coca Cola, McDonald’s and Pure Michigan this fall.
Stop by any McDonald’s restaurant in Michigan and snap and share a photo of your favorite cup on Instagram and Facebook – tag @PureMichigan @McD_Detroit @McDonalds_MI and use #MIShareACokeMcD.
“The Share A Coke campaign presents the perfect opportunity for McDonald’s customers to join together and celebrate the tremendous passion and pride of Michigan,” said Jeff Stanton, McDonald’s restaurant owner. “Whether you hail from the Motor City or consider yourself a Yooper, the limited-edition cups are a great way to celebrate Michigan.”
“Pure Michigan and road trips go hand in hand,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “This Share a Coke effort is the perfect way to celebrate our local pride and highlight the diverse destinations Michigan has to offer.”
The “Share a Coke” program was first introduced in Australia the summer of 2011. Since then, The Coca-Cola Company has helped people Share a Coke”– and a little happiness – in more than 70 countries around the world, including Argentina, Brazil, Chile, Germany, Great Britain, New Zealand, South Africa, Spain and Turkey.
“We believe in creating moments of happiness for people,” said Brian Stetler, Michigan Region Director, Coca-Cola. “Share a Coke has given us a tremendous platform to provide opportunities that connect people in a meaningful way. We are thrilled to partner with McDonald’s and Pure Michigan to bring Share a Coke to the people of Michigan.”
About McDonald's
McDonald's is the world's leading global foodservice retailer with over 36,500 locations serving nearly 69 million customers in over 100 countries each day. More than 80 percent of McDonald's restaurants worldwide are owned and operated by independent local business men and women.
About Pure Michigan
Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.
For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company
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CONTACT:
Leslie Pardo or Michael Odom
Marx Layne & Company
248-855-6777 – office
248-563-7213 – Leslie
[email protected]
Michelle Grinnell
Pure Michigan
517-241-0251
[email protected]